There are countless of millions of webpages out there. They will only continue to increase in number as more and more businesses post new content on the daily. Here are 3 things to look for SEO-wise when analyzing an online page. 

1. Is it easy to use? 

A site with good UX is of utmost priority, as it gives visitors an enjoyable consumer experience. Therefore, when analyzing whether a page’s SEO is effective, you should check to see if the user experience makes the site easy to navigate. Menus are one of the most important navigational tools, but you should look for other similar elements to gauge your site’s overall UX rating. 

2. Is the content original? 

Creativity is key in this era of IP (intellectual property). While you do not necessarily have to patent or trademark your business ideas, you should try to create original content that consumers have never seen before. Flo from Progressive, for example, as well as the gecko from Geico, are effective and original symbols for those brands. They also help the consumer remember their brand easily, an additional bonus that will drive sales. 

3. Does it appear first on search results? 

Search engines are important, as they help businesses determine whether their site ranks and appears first for visitors. If your page has the right keywords, then chances are it will rank top on search results. Therefore, be sure to select simple and effective keywords. Also provide quality content so that users share your page with others, increasing visibility. 

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Web developers often like to use the term user testing to describe conducting surveys on site visitors. These tests, sometimes conducted through video or monitored in-person, help a company gauge whether their site is simple, aesthetically-pleasing and efficient. Here are three questions that you should ask your subjects when conducting such polls. 

1. Is this site visually appealing? 

Some sites pay more attention to aesthetic details than others. Reddit, for example, does not put much effort into its design while a company such as Apple makes sure that their site looks visually pleasing. While every consumer’s design preferences differ, polls should gauge whether the consumer enjoyed the visual experience of navigating the page. 

2. Is this site simple to navigate? 

Speaking of navigating the page, UX is also an important feature that should be tested. User experience is crucial to making a website experience appear sleek and simple. Items such as blog posts, archives and menus should be easy to find and work around.

3. Does this site drive you to make a purchase? 

Conducting business is all about convincing the other party to make a purchase. Therefore, the most important question you could ask a survey subject is whether the shopping experience drove them to want to purchase a product or service from the company. While each consumer has different needs and wants, the overall experience should have the same goal.

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Some business-owners run their own SEO, while larger corporations dedicate entire IT teams to ensuring that the website’s SEO is always up-to-date. Whether you are the former or the latter, we have some tips for you for keeping track of your digital business’ SEO. 

1. Stay updated on blogs

Business is not only about selling products and services to consumers, but also learning something out of that experience. Therefore, business-owners should keep posted on all the SEO blogs and any business-related blog out there. This will help give you an edge over your competitors, since you know more about current trends and can adapt your business plans accordingly. 

2. Conduct surveys and polls

User testing is a commonly-used phrase in the world of web development. We believe that every online business should give its consumers surveys and polls periodically to make sure that they are getting an enjoyable shopping experience. These surveys and polls will help reveal to the company whether the site is aesthetically appealing and easy to use. 

3. Search for your own site 

Sometimes the best way to find out whether your site is ranking well SEO-wise is to experience it first-hand. Either yourself or a friend could find a computer outside of the company servers and use it to test whether searching for a keyword will generate your site as a top result. This will help you find out what changes to make in order for your site to rank higher. 

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Every business has a target demographic. This ranges widely, but all business, from local shops to corporations, have some notion of who their target audience is. Today, we’ll discuss three questions that you should ask yourself to determine whether you have a good target audience. 

1. Are they accessible?

 The most important aspect about your target customers is whether they are easy to reach. For local businesses, this can be as simple as setting up your shop in the right location. For online businesses, however, this means being able to locate and market to them on social media resources such as Facebook, Instagram and Twitter. Be sure to select an audience that is neither too general nor too hard to reach. 

2. Do they understand your brand message?

Different groups of people have different notions about certain topics. For example, teenagers will have different opinions than baby boomers about the benefits of technology. In order to relate to your audience, be sure that their social background fits your company’s image. 

3. Are they responsive? 

While your target audience might be very interested in learning about your company’s brand message, some are uninterested or unable to follow through on your call-to-action. For example, if your target audience is octogenarians but you only conduct business online, they might not be able to make purchases from your digital store because they do not have the right devices. Be wary of situations like these when creating a campaign around your target audience. 

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