How to Use White Hat SEO

How to Use White Hat SEO
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White Hat SEO is the epitome of Gray Hat and Black Hat SEO marketing strategies. White Hat adheres to all search engine rules and is encouraged by search engines. Here are some tips when using White Hat SEO. 

1. Stay Updated

SEO techniques range from year to year. For example, what could have been banned as a Black Hat SEO strategy in 2016 could be completely White Hat in 2017. To ensure that your website operates in the White Hat SEO area instead of in the illegal Black Hat SEO category, keep your business up to date with SEO trends. 

2. Choose Your Audience Wisely

Customers value safety first in their shopping experience. As a result, let your audience know how much effort your business is putting in to ensure your visitors’ safety.

3. Select Simple Keywords 

You should try as much as possible to make sure that search engines don’t blacklist your website. Therefore, choose your keywords with tact, as some words are labeled as more suspicious than others. The most common keywords are usually labeled White Hat. 

Need help with your business website’s White Hat SEO? Contact us today to find out how we can help.