Prior to the creation of tools such as YouTube and Vimeo, making a video was a challenge. However, today’s generation can simply take out their phones and start shooting videos. This has resulted in an increase of videos all over the web. Here are three ways that you can add videos to your website to attract customers to making a purchase.
Add it on the homepage
Your homepage is the perfect place to greet customers. Therefore, add a video that visually and powerfully gives your customers the welcome they deserve. This will also surprise customers, since it is not a common option. Your online business will be seen as much more creative than your competitors’.
Add it to a product description
You may be familiar with the way that crowdfunding sites such as Kickstarter and Indiegogo have options to provide videos. This often attracts potential donors to making that donation to those causes or campaigns. Product pages can work in the same way. Make sure to create a video that encapsulates all the functions of your product to boost sales.
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Do you run a charity? Are you considering starting a charity website? If both are true, then you’ve come to the right place. Today, we’re giving you three tips for nonprofit websites.
1. Add a donate button to the menu bar
The primary goal of a charity should be to fundraise enough money to benefit those in need. Therefore, a donate option is highly important. Be sure to add a prominent donate button in your menu bar so visitors can quickly make a donation.
2. Make a mission statement page
People donating to your cause want to know where their money is going and how it will impact those in need. Therefore, make a mission statement page that is either on your homepage or easy to access from the menu. Your donors will appreciate the transparency of information.
3. Add a photo gallery
Donors will also want to know how you are directly involved in helping those in need. If you have pictures of your charity team helping out those in need, then add those to your website. They will add a colorful and human touch to your charity website that donors will enjoy.
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Recently, we’ve been mentioning that you should add live chat options to your website to help out your customers. Today, we’re telling you the three reasons why live chat can be beneficial to your website’s SEO.
1. It helps customers make direct purchases
You run an online business, don’t you? Then of course you appreciate any option that helps make more purchases. Adding a live chat option to your website is one of the ways that this will help make customers directly make purchases. For example, live chat members can help answer customers’ questions, then offer them a discount code to an item. Consider this as an option when adding a live chat function.
2. It helps customers feel welcome
In our last post, we talked about how a website’s homepage is like the welcome mat of a house. Live chats can serve the same function, since support team members are often helpful and personable. Train your support team to have charismatic qualities when chatting to customers.
3. It gauges customers’ feedback
Most live chats allow customers to give feedback on how helpful the support team was. If you are going to add a live chat option, consider adding a feedback form at the end of each live chat session. This will help you determine how to improve your support team.
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Do you wonder what parts of your website you can redesign? Here are three parts of your website that we think would benefit your online business if you updated.
1. Homepage
Your homepage of your website is like the welcome mat of your house. Both have one purpose: to welcome guests. Create a creative, simple homepage that welcomes visitors instead of pushing them away. You’ll be surprised to see how many more purchases you receive because of this one design tip.
2. Checkout Page
If you have a plugin that automatically sets up your checkout pages, then this may not apply to you. However, if you are allowed to design your own checkout page, then make it easier to navigate and simple to use. Your customers will appreciate the simplicity of the shopping process and might even make more purchases along the way.
3. Contact Page
If your site already has a contact page, then consider making it even better by redesigning it. You can include maps with your physical location, more phone numbers, and more specific emails. Perhaps even add a live chat option. Your customers will be glad that they can reach you so easily.
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