CRO (Conversion Rate Optimization) and SEO (Search Engine Optimization) are compatible with each other in this era of digital business. While search engine optimization enhances a website to attract visitors from search results, conversion rate optimization seeks to enhance the marketing that you have already done or your business.

What are strategies that you can use to combine SEO with CRO? A/B testing and customer analytics are the best examples. Using these tools will help you determine your target audience and help you adapt to their needs.

In the end, both conversion rate optimization and search engine optimization are vital to your business’s success. Rather than an either-or strategy, strive to pair the both of them together when optimizing your website.

Need to integrate SEO and CRO into your business? Contact us today to find out how we can help.… Read the rest

White Hat SEO is the epitome of Gray Hat and Black Hat SEO marketing strategies. White Hat adheres to all search engine rules and is encouraged by search engines. Here are some tips when using White Hat SEO. 

1. Stay Updated

SEO techniques range from year to year. For example, what could have been banned as a Black Hat SEO strategy in 2016 could be completely White Hat in 2017. To ensure that your website operates in the White Hat SEO area instead of in the illegal Black Hat SEO category, keep your business up to date with SEO trends. 

2. Choose Your Audience Wisely

Customers value safety first in their shopping experience. As a result, let your audience know how much effort your business is putting in to ensure your visitors’ safety.

3. Select Simple Keywords 

You should try as much as possible to make sure that search engines don’t blacklist your website. Therefore, choose your keywords with tact, as some words are labeled as more suspicious than others. The most common keywords are usually labeled White Hat. 

Need help with your business website’s White Hat SEO? Contact us today to find out how we can help.… Read the rest

There are many ways to optimize your website’s SEO. Businesses, especially, should learn the benefits of integrating IT (Information Technology) with your SEO to ensure a high customer turnout rate. Here are our tips for integrating SEO with IT. 

1. Collaborate with your IT team

If your businesses is large enough to have an IT team, make sure you are consistently checking up on them to plan IT strategies for your website. You should get their input on their ideas about SEO, and don’t forget to let them know whenever you plan a new SEO campaign. 

2. Prioritize your projects

Your IT team already has a lot on their plate. By letting them know how important the SEO process is to you, you can convince your IT employees to put your SEO demands number one on the priority list. Use charts and data to logically explain your reasoning about the benefits of SEO. 

3. Request testing

Although your IT team might have a lot to work on already, requesting user tests on SEO strategies will benefit the future of your online business. Be sure to ask for these tests kindly, as IT relationships are all about kindness and communication.

Need help with your business website’s SEO and IT? Contact us today to find out how we can help.… Read the rest

White Hat, Gray Hat and Black Hat are the three main types of SEO marketing strategies. While the first is the epitome of good, and the last a no-brainer evil, Gray Hat SEO is more of a challenge to explain to first-time users. Here are some tips when using Gray Hat SEO. 

1. Stay Updated

Gray Hat SEO techniques range from year to year. For example, what could have been banned as a Black Hat SEO strategy in 2016 could be completely White Hat in 2017. To ensure that your website operates in the gray area instead of in the illegal Black Hat SEO category, keep your business up to date with SEO trends. 

2. Choose Your Audience Wisely

Do you think your customers would be willing to participate in a company that operates in a gray area? While some people have target audiences that do not want any risk in their shopping experience, you can use the ones who do to leverage how much effort your business is putting in to ensure your visitors’ safety.

3. Select Simple Keywords 

You should try as much as possible to make sure that search engines don’t blacklist your website. This is why you must choose your keywords with tact, since some words are labeled as more suspicious than others.

Need help with your business website’s Gray Hat SEO? Contact us today to find out how we can help.… Read the rest