Ask around and you’ll find that people tend to value quality over quantity. While quality can give customers an enjoyable experience, quantity usually does not value the customer’s experience. Here are some tips for producing quality content on your website to boost your SEO.
1. Create original content
When publishing new material on your website, make sure that they are fully owned by your own brand. When your company develops something creative and new, customers will see that and be just as passionate about endorsing it. Brand slogans, logos and icons are examples of original content that can boost a website’s SEO through quality.
2. Tailor your content
Your customers will be different from another company’s customers, so why not take advantage of that? Figure out what your customers’ number-one need is, then create content aiming to solve those problems. For example, we know that our customers need affordable SEO solutions, so our blog targets those problems individually.
3. Vary your content
Publishing the same content over and over again gets old quickly. Your customers want to see a company that is up-to-date on trends, not one that only recycles material. Be sure to switch up what form of content you produce, ranging from blog posts to YouTube videos.
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Google Ads can be a great resource for promoting your business’ campaign while boosting your website’s SEO. Unfortunately, many new users of Google Ads can get bogged down by the complicated features. Here are some mistakes that you should avoid in order to increase, rather than decrease, your site’s SEO ranking with the help of Google Ads.
1. Don’t use too many keywords
While picking the right keywords can help attract site visitors in droves, choosing too many of them can turn visitors away as well. Your keywords should not only be specific and niche, but also short and straightforward. Take, for example, the keywords “website” versus “eCommerce website development”. Which sounds better? The second one, of course. Strive to pick meaningful keywords like these, and you’ll be on your way to better SEO using Google Ads.
2. You’re using too few groups
In Google Ads, advertisers can use choose how many ads they want to display per group. Rather than choosing one, you should strive for three ads per group. This way, it is easier for search engines to display your content, especially if the message for the campaign is similar across all three.
3. You don’t have a call to action
You may invest a lot of effort into crafting the perfect SEO campaign, but at the end of the day, if you don’t have a call to action directing users to your site, then you will not receive any site visitors. When creating SEO campaigns through Google Ads, make sure that you include a link to your website someplace on the ad. For best results, display the link somewhere prominent within the ad.
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The 21st century is the age of mobile applications. Everywhere you go these days, it seems that people are highly invested in their mobile devices. Chances are, your business already has an app available for your customers to use on the go. Here are some quick tips to help your mobile apps rank high on search engines.
1. Put your brand name in the app name
If your brand is already well-known by your customers, then those customers will be much more willing to install your app if they come across it online. An example of this is Google Chrome. If Google didn’t put their brand name right before Chrome, users might not even know that the app was created by Google. However, still try to keep your app name at three words and under.
2. Direct users to your app from your website
If your business already has a fully functioning website, then this tip could greatly benefit your mobile app optimization. Some ideas for featuring your app on your website include featuring it on the homepage, as a banner at the top of each page, or as a popup. Just make sure that the link directs users to the app store easily.
3. Give good descriptions for your app
If you are listing your app on Google’s Play Store or iTunes, be sure that your app has a stellar description. The more captivating your description, the more willing users will be to recommend your app through word-of-mouth. In addition, the app store will display the descriptions as meta descriptions to help clarify what your app is about.
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If your business or online entertainment service has a podcast, chances are you are trying to find ways to increase your audience. Therefore, SEO tips for podcasts will come in handy. Here are three tips to help you increase your podcast’s visibility.
1. Choose a catchy title
A catchy title not only applies to your podcast’s name, but also each of your podcast’s episodes. For example, consider these two podcast episode names on the same topic: “Tips to increase your website’s SEO” or “Need to increase your website’s SEO? Here are some tips and tricks”. Which would you rather pick? Of course, you must tailor your titles to your demographics as well, so keep your audience in mind.
2. Optimize your RSS feed
RSS stands for Really Simple Syndication, and it helps syncs your podcast on iTunes, Google Play Music and other podcast platforms. Users who subscribe to these platforms will then receive your new synced episodes each time a new one releases. This will help you attract more audience members from different parts of the web.
3. Use YouTube
YouTube is a video sharing search engine in itself. Therefore, you should experiment with uploading parts of your podcast to YouTube. Like the last example, this will also help you attract more users from all types of platforms.
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