Do you use Google for your website’s SEO? If yes, then you’ve come to the right place. Today, we’re discussing three factors that Google’s search engine watches out for when ranking sites.
1. Secured sites
If your site is secure, then you will have a better chance of scoring higher on Google search engines. HTTPS and HTTP are two types of sites. HTTPS are generally seen as more secure. Therefore, consider investing more into an HTTPS certificate so that you can rank higher on Google.
2. Mobile-friendly sites
Since Google works on all devices, its search engine naturally ranks mobile-friendly sites higher. Mobile-friendly sites, also known as responsive sites, can be highly beneficial for your site. They not only will help you rank higher on search engines, but their aesthetic simplicity also attract users.
3. Page speed
Google knows that today’s users value instant gratification. This is why so many algorithms have been created to boost speed loading times. Be sure that your website has a fast page load speed. In addition, optimize your images and content so that the scrolling speed will also be fast.
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We’ve been studying the top-ranking SEO sites, and we’ve noticed some trends among them that could be beneficial for your own site. No matter how big or small, here are some commonalities among top-ranking sites that we hope will help you.
1. Memorable Slogans
Slogans such as Apple’s “think different” and Google’s “Make Google Do It” are simple and easy to remember. We believe that a memorable slogan can help your site and business both be ahead of your competitors. Customers find them more relatable. In addition, these slogans are easy to share via word-of-mouth and can be used on all product branding.
2. Large Social Media Followings
Top-ranked sites such as Apple have large social media followings on Facebook, Instagram, Twitter and more. It is proven that large social media followings tend to have more site visitors, since those visitors can click links that go to those sites. If you do decide to try this technique, be sure that your website link is easy to find on your social media biography or posts.
3. Constant Promotions
Retail sites such as Alibaba and Romwe have constant promos, discounts and offers that help them attract customers from all over the Internet. Try promoting a product or service through discounts during the holidays for optimal results,. This is when customers do the most shopping online.
Need help with your website’s SEO? Contact us today to find out how we can help.… Read the rest
Coming up with the perfect blog post title can be a challenge. There are an infinite amount of keywords to choose from, even when the post targets a niche genre. However, there is no need to worry, as here are three words that you can experiment with in your titles for better SEO results.
New bloggers generally tend to stick to a format for blog post titles, but we believe that it helps to vary your blog post title structures. For example, try using “reasons why”, “you/your”, and “how to” in your titles for better results. Visitors will want to read these more, since they convey the message that the post will help them in some way.
To summarize, “reasons why”, “you/your”, and “how to” blog post titles can be helpful in attracting readers. These are the most relatable, as well as educational. Try these three words and see if your blog traffic skyrockets.
Need help with your website’s SEO? Contact us today to find out how we can help.… Read the rest
These days, there are so many great ways to share information. Blog posts and videos are the most popular forms online, although recently there has been an increase in the amount of infographics available to the public. Here are three reasons why infographics can help boost your website’s SEO.
1. Easy to share
Infographics are easy to share with others. It’s like word-of-mouth, but online. With platforms such as Pinterest and Twitter, infographics are a visual form of content that can link to your website. Just be sure that your infographic has links to your website that are easy to find.
2. Increases brand awareness
Your brand identity is built on an image, brought about by your marketing campaign. This is why infographics can be tremendously beneficial for your campaign. You can clearly convey your brand message through visuals and text all wrapped in one, and users who endorse your campaign will support your company all the way.
3. Relatable
Infographics tend to have one thing in common: they are easy to relate to. Customers will understand infographics better than almost any form of content, since it is both textual and visual. Therefore, leverage this fact and experiment with using infographics for your website. You’ll probably end up with some interesting results.
Need help with your website’s SEO? Contact us today to find out how we can help.… Read the rest
