What’s a website which isn’t visited? What’s a URL which isn’t searched? In today’s cut-throat competition of .com’s and .in, pouring your knowledge out on your webpage or blog just isn’t enough to get the curious visitors clicking. And it is this very problem where a solution called SEO appears. SEO i.e. Search Engine Optimization is the process by which one can increase the traffic on their websites and improve their ranking. These small techniques can go a long way in improving the performance of your website. Search Engine Optimisation or the SEO is a measure taken into account to curb the problem of low outreach of the website by considerably helping in the up-liftmen in the quality and the quantity of traffic generated on a website hence increasing the visibility of the web page to users of a certain search engine. SEO targets the desired audience in certain ways with the help of image, video, academic, news and industry oriented vertical search engines.

What is SEO?

SEO Search Engine Optimization is the way of gaining more traffic for your website instead of dealing with various paid advertisement. When we enter a query in any search engine like Google, Bing, Yahoo! we see a number of websites based on our query result and there is a certain website that is on top of others. All the search engine have a prime search result and local listing of the websites based on the query of the user. The superior ranking of certain websites is because of the strong marketing technique known as SEO. SEO has proved to be more effective than the traditional method as the user is searching for something and he receives the result. User is not exposed to that information that he doesn’t need. The popularity of traditional method like passing flyers, advertising on radio and television is decreasing rapidly and SEO marketing tools stand on the throne to rule over the empire. The use of SEO online marketing tool will ensure more user-friendly website, SEO will help you to craft quicker and it will certainly develop short as well as long term profits. If we take the example of a search engine like google which has lots of quality ratters that analyse, rate and evaluate the ranking of websites and pages. Which surely reflect that Google takes good interesting showing relevant and trustworthy content to it’s the … Read the rest

SEO helps to increase the quality as well as the quantity of traffic required for your website. When people all over the world are genuinely interested in your products and are willing to trust them rather than your site to be just suggested by Google, then this could increase the quality of the traffic. Whereas a good quantity could be maintained when you get trustworthy and right people sticking to your product. For example, while searching for shoes on Google the highly recommended companies are Adidas, Nike, woodland, etc. it’s because these companies are practicing SEO. In today’s world that is filled with the competition it is pre-requisite and also important to get the right platform where you get correct answers to your questions and proper suggestions to your queries. It plays an important role to increase the growth of your business and meet its objectives.

What are the benefits of SEO?

One can consider SEO as a boon that keeps on giving, a good way to promote your product socially and getting a positive response in return. You don’t have to pay for every person who is clicking on your advertisement. As there is no need to maintain a budget for every advertisement. As you start your SEO there would be a definite increase in your traffic both qualitatively and quantitatively. There’s no doubt how much people trust Google, once you are highly recommended by Google your brand will automatically get a name and other companies would definitely want to compete, this gives your credibility. There are no chances of sudden stoppage, for example: if you stop paying they don’t stop suddenly. It’s evident that once you get the highest position it’s not that easy to come down too quickly.

SEO as an opportunity

Being ahead in a race is everyone’s choice which could be served easily by SEO, if two companies are selling the same products then one being on top is always benefitted, as we know Google’s recommendation are highly accepted thus, topping the Google’s list will lead to more popularity and thereby increasing the business. It develops a sense of trust amongst the people who visited your website as recommended by Google. The search engine optimized website is more likely to have more customers and make more dale. It is important to practice sustainable SEO keeping your users in mind as it is going … Read the rest

SEO Techniques are very imperative for website owners. These techniques are followed by the owners and the managers of the website to make their websites rank higher on the search engines. For the SEO techniques, it is important that the focus is made not only on the modern SEO techniques but also on the overall performance of the website. Modern SEO techniques are ever-evolving and require to be updated from time to time. One of the most used search engines, Google keeps on updating its algorithm, which makes it more important to stay with the pace. Therefore, it is very important that you know and uses these techniques effectively to stay in competition with the top-rated websites.

Techniques for Search Engine Optimization

There are many different techniques for Search Engine Optimization, such as:

1. Improvement of the overall website: SEO techniques are useful for attracting traffic to the website, but if the website is not worthy, then all the work would go in vain. It is important that the overall website experience is improved, so that the audience, who are visiting the website, finds the website engaging. This would also increase the traffic on the website.
2. Optimization of the website to the mobile-friendly: It has been seen that more than seventy percent of the audience, visit the mobile website due to the ease of the operation of the website. Most of the people around the world have access to smartphones and the internet, which makes the optimization of mobile engine websites more important.
3. Focusing on the ‘near me’: Optimisation of the local SEO is crucial to attracting the local audience. As more and more features are being developed and added into the smartphones these days, the optimization of the website according to these features has become more difficult and important.
4. Target Social Media: social media marketing have become the latest trend these days. To increase the market value of the website, it is important that the owners should concentrate on the social media presence of the website. After looking at the trends and the statistics of the social media audience, you can very easily notice that the users are increasing day by day. Therefore, efficient social media presence of the website can attract many consumers.
5. Take help of the already available SEO tools: Every digital marketer can very well understand the importance of the SEO tools. The SEO tools help us

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SEO is a 7-process system which includes the following processes:

Research and analysis: To make the webpage look more analytical and logical we have to add more facts and data. This can be done through research. Research can be through books, other articles, etc. and finally a full analysis of the data is done and added wherever necessary.

Identifying keywords opportunities: To make the website appear in top searches we need to find the keywords which the user generally searches on the search engine. By this approach, we can increase the viewers of the website.

On-site coding and implementation: It refers to all the steps which we can take directly within the website to raise its rankings on the search engine.

Copywriting and implementation: We should have the habit of giving copy write rights to our files otherwise someone else can easily copy the information and make his website.

Speed and site performance: Maintaining a good speed is very important as at times a person gets irritated.

Marketing and line building: No matter how creative and informative we make our website without marketing; it will never become most searched. It involves creating and distributing precious, valid and updated content to attract an audience — with the motive of making profitable customer action.

Ranking report and tracking: We should always try to improve and try to a higher rank.

Benefits of Search Engine Optimization:

Below are some of the benefits of SEO techniques:

Brings more customers: SEO-optimized websites work faster, are easy to read and surf. Websites that navigate faster are more likely to attract the readers or visitors and they’re more likely to become your regular customers.

More opportunities: Most of the online activity proceeds with the search engine. So the website can find more opportunities for rising through SEO.

Build brand awareness: If a website comes in the top of a search engine more people start using it. The more people start using it, the more its fame starts building up. Thus it starts becoming a brand.

• SEO is a very cheap technique. After acquiring good ranking, it doesn’t even require advertisements to function. It starts pulling more traffic to its sites.

• SEO is a long-term planning and brings continuous profit. Most of the people believe in search engines and hence good rankings in search engines help in building

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