SEO has never been more integral in the success of an e-commerce business. There has been a lot of increment in the new web-entrants in recent years and the numbers are growing rapidly. While competition is a healthy aspect for any market, competition which is a bit too much can be worrying. As legends say “Excess of everything is bad”. This latest growth has been causing a lot of headaches for all players in the online market. SEO can be the only difference between the success and failure of a particular business. It is a race where there can only be one winner and each one of the rest will have to take their respective place in the competition. 

No one from the outside world truly understands Google’s search algorithms. All the principles and strategies followed by the SEO experts vary from one organization to another. Some are more accurate than others but a majority of these are just myths and misconceptions, which are far from reality. SEO is often considered merely a game of keywords that anyone can play after a practice of a few days or weeks. Most new e-commerce businesses fall trap to these myths and tend to do this critical job themselves rather than hiring an expert. This obviously never works because Google’s ranking has a history to disappoint a lot of newcomers. In this article, we’ll be looking at a few reasons why you should hire an SEO expert rather than trying it out yourself.

A Challenging Skill To Learn And Practice

Learning a new skill requires a lot of time and dedication. Even more so, if you’re going to use it to become a market leader. Almost all professional skills in the modern world evolve over time However, some do more rapidly than others. To achieve a certain level of professional competence, one must dedicate continuous learning to keep up with the rest. SEO as a skill is a bit more difficult to learn because there are no international standards that guide you to achieve a specific outcome of your efforts. The majority of the mentors or else known as gurus have been promoting their own mantras. If you are looking to learn and develop your SEO skills, finding the right course is not going to be an easy task.

Moving on from the last point related to skills, we must mention … Read the rest

There isn’t any doubt that e-commerce is one of the leading online industries across the world. Moreover, this particular industry has brought a great revolution in the world of shopping. In fact, more than 50% of people in the United States now buy at least one product weekly from an online store. The trend also seems unstoppable in future years because more and more people are shifting towards online shopping.

A survey by Statista states that the e-commerce market in the U.S has seen a great boost in the last decade. In fact, it is predicted that the retail-ecommerce sales in the U.S are expected to pass 600 billion US dollars. From Amazon to eBay, all the successful and leading online stores are making millions in a single month by selling thousands of products online across the world.

So, there shouldn’t be any doubt in your mind if you have intentions to make an e-commerce site. If you have something interesting to offer, you shouldn’t wait to target the right market. Moreover, if you promote the business in the right way, no one will be there to stop you from running a successful business.

However, designing and developing an ecommerce site is not so easy. You will have to consult a professional e-commerce web design firm in order to get a perfect site. Moreover, you also need to get full knowledge about the things that must be present in an e-commerce store.

For your ease, here are the 10 essential things an e-commerce website should have:

1. Navigation

Navigation happens to be one of the most important parts of a website. Since it’s on top of a website, it is one of the things on your website that the users will see first. Therefore, the first impression should be commendable by all means. The importance of navigation gets double when the site is an e-commerce store.  It is because that the clearer the navigation is, the easier it will be for the users to find the products they are looking for.

A person can’t go on an unknown hike without having a map with him. Similarly, a user will face lots of difficulties in finding his desired products if the navigation is not there on the site.

Among all the benefits of perfect navigation, the best one is that it can effectively decrease the bounce rate of a website, attracting … Read the rest

It’s true that e-commerce sector has brought a tremendous evolution in the world of shopping and the trend of online shopping has brought every business (from across the world) to the digital industry. Considering the huge online market, every day a new business starts to swim in this flooded market. Amazon, eBay, and there are plenty of other online stores that have made the U.S one of the biggest e-commerce markets across the world.

At this point, you may think that it’s the end. But, it will go beyond your thoughts. Here are some solid points regarding 2019 and future years that will bring more opportunities for this particular industry:

How E-commerce will lead in 2019?

Well, according a report by Statista.com, the e-commerce sales in the U.S will reach to $560,000 million or may by higher. And, it may reach to $700,000 million by 2022.  Won’t this attract more online retailers to have some more successful online businesses? The answer is YES.

These are just the statistics of the U.S and you can think of the giant e-commerce industry of China. In short, every country over this globe will experience a huge increment in both their local and international online markets. The reasons for the increment will be the same as there were in the two previous years; technology and easiness in buying online. Who will prefer to go to a shop and waste his hours in traffic to reach there? When you can have everything at your doorsteps at your fingertips, there is no one who won’t love it.

How Amazon is leading from the front?

Amazon is one of the biggest e-commerce platforms in the U.S and the majority of Americans prefer this platform for online shopping. A report by CNBC is predicting that Amazon is going to take almost 50% e-commerce market in the U.S. The report is also endorsed by eMarketer that is considered a reliable platform when it comes to Amazon sales. Now you can imagine how big Amazon is.

What are the successful e-commerce industries in the U.S so far?

Well, it depends on the audience. Beauty products have successfully gained the attention of women and they believe that online beauty stores offer more opportunities to enhance their beauty. The automotive industry is famous in both men and women. Motor stores and part shops are providing quite pleasant experience to its audience and … Read the rest

It won’t be unjust to say that ecommerce sector has seen tremendous changes in some years, and the way you are marketing right now, may not work in future. 2019 will also be a year of technologies and you will be required to adapt and experiment variant forms of marketing in order to discover which suits best. The rising competition among online retailers and increasing scrutinizing of high quality in products or services by buyers has sparked an alarming situation for ecommerce platforms across the world.

In this case, “how should I lead the pack?” is a question that every online store needs answer of. The fact is that you will have to follow such trends that can impressively attract audience for you and can lead you achieve your desired goals. Below are the some of the most reliable and applicable trends that you can seek in order to succeed in online marketing goals.

Site Performance

There has always been a strong connection between the design and development of a site and its marketing. 2019 will be the year when people will have everything at their fingers tips and they won’t wait for long for anything. Apart from all other marketing tactics that you will be required to acquire, your site’s performance will also matter a lot in getting the attraction of the target audience.

The will be more “three seconds visitors” both from mobile and desktop devices. Remember, people won’t wait, they are impatient. What they want, you need to provide NOW!

Voice Search

Yes, from now, you also need to optimize your website and mobile application in terms of voice search because it is said that voice search has a great future ahead in upcoming years. To get more users to your business through voice search, you need to prepare such content that can answers questions that may be asked by your target audience. Concerning your industry, you can make a list of possible questions using Why, Where, When, How, Which, etc. Ecommerce website developers and marketers have already added voice search optimization as one of their core services.

Reddit

Today, reddit is one of the most famous social platforms that are used all over the world. With its massive active traffic all the time, the platform provides a number of opportunities for SEOs and content distributors. The usage of this social platform … Read the rest