5 Tips To Prepare Your Website for Google’s Core Web Vital Updates
Google announced that it would update its search algorithm and consider core web vitals as a ranking factor from May 2021 mentioning that it would also include user experience related to ranking factors. This created a lot of confusion amongst SEOs and web administrators.
Actually, the Core Web Vitals will identify those Google ranking signals that prioritize the user experience. With the introduction of all-new Core Web Vitals, it becomes essential to prepare your site in such a way that it can meet Google’s new algorithmic requirements and improve your website performance too. In Core Web Vitals, Google pushes webmasters to prioritize the page experience to achieve your website’s goals in terms of high traffic and ranking.
Here in this article, we will clear all your confusion regarding Google’s core web vitals and answer all the questions. Continue reading to find out more.
Core Web Vitals
The Google Core Web Vitals are a set of three metrics, namely Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). All these matrices focus on several aspects such as
interactivity, loading speed, and visual stability.
Largest Contentful Paint (LCP)
- Measures the loading speed of the webpage.
- This concept helps in reporting the largest image, video, and text in the viewport.
If you ask us, the good loading speed or a good LCP (Largest Contentful Paint), then it is 2.5 seconds or less.
First Input Delay (FIP)
- Measures the site’s interactivity.
- It depicts the time taken by the browser to respond and produce a result after the interaction of the user with the pages.
If you click on something and nothing happens, or it responds slowly, then it declines the user experience rate. .
Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) is different from the other two Core Web Vital signals.
- This concept measures page layout shifts during the loading phase. This phase checks the stability of our website.
- Depicts the unexpected layout shift of visual elements on the web page.
You may have experienced when you click a button, the page suddenly shifts, and you end up hitting something else in the page layout. It adds to the poor user experience.
Core Web Vitals and Website Ranking
Google focuses on user experience as a whole and prioritizes those pages that keep in view this. So, we can see that this update has now turned out to be an important ranking factor to consider. If our website doesn’t meet the standard of vital Google ranking signals, then it will naturally result in lower rankings and a decrease in the site’s traffic. With this update, Google aims to give an enjoyable experience to the users with this update.
Ways to Prepare Your Website for Google Core Web Vitals
Use HTTPS for Forms and Embeds
If the website contains elements that ask for user input, such as form, then make sure that this interaction takes place over a secure HTTPS connection. The users have the peace of mind that their personal and financial data are not vulnerable to spoofing and are protected.
Additionally, the website should also have an updated SSL certificate. Not only can it build trust, secure your data and help you comply with PCI-DSS standards, but it can also give you a ranking boost.
Allocate Space For Images and Embeds
A website where web page elements continue to shift while the page is loading not only imparts negative impacts to the user experience but can put them off too. That is what Google is trying to address with its cumulative layout shift metric in Core Web Vital updates.
The main reason behind the website’s high cumulative layout shift is leaving blank spaces for different loading web elements. Instead, we are better off reserving spaces for images and embedded resources. This can give users an idea about where the web elements will load into.
Preload Important Web Elements
One of the most important ranking factors as far as user experience is concerned is page loading time To reduce the time a web page takes to load, use preloading. With preloading, we can tell our web browser to fetch particular resources on a higher priority basis. As a result, the web browser loads key web elements first before loading the rest of the web page, which goes a long way in reducing the largest amount of content.
Use Mobile Responsive Page Templates
In accessing websites by mass through their mobile devices instead of desktop or laptop computers, having a responsive website template is no longer an option. A separate index for mobile devices and penalizing non-mobile-friendly websites was released by Google by pushing them down its search rankings.
Prevent Ads From Blocking Key Content
If the website is using too many ads, especially ones that are obstructing your content or an important part of the content, remove them. As it disrupts our website’s user experience, Google discards and prevents promoting websites that do this.
To optimize a website for Core Web Vitals, it’s recommended to analyze each URL individually as it may have a different score because a page holds different layouts, content blocks, and elements. If you further need any expert advice, hit me up. We are here at your service.