How to Make Your URL SEO-friendly (5 Ways)

How to Make Your URL SEO-friendly (5 Ways)
Author Profile Picture

According to Advanced Web Ranking, 67% of all clicks go to the first five organic results. This means that if your page is among the top five on search engines, it is likely to get traffic compared to other pages. One of the ways you can take your page on the first page of Google is by making your URL SEO-friendly. And if you don’t know how to go about it, you are in the right place!

5 Ways of Making Your URL SEO-friendly

1. Use a Top Level Domain

Using a Top Level Domain (TLD) will make your URL SEO-friendly. One of the TLDs to consider when creating your URL is .com instead of domains like .pro or.biz. It helps to increase trust among your target audience, and as a result, your page is likely to rank higher. 

However, this doesn’t mean you are doomed if you have a different domain name other than .com. But in case you want to create another URL in the future, please consider a Top Level Domain to keep your site in the limelight. 

2. Insert Keywords

Using keywords is another way of making your URL SEO-friendly. Therefore, optimize your web pages around a particular keyword. Besides, include this keyword in the URL for search engines to recognize your website. 

Another critical thing to consider is to place the keyword at the beginning of the URL. This is because search engine spiders do not give much significance to keywords at the end of a URL. However, please do not do this for the sake of doing it because search engines will penalize your site for keyword stuffing. 

3. Replace Spaces with Hyphens

Your URL shouldn’t include spaces, and therefore, it is crucial to replace them with hyphens to make your URL SEO-friendly. In 2016, Google said it doesn’t care whether you use hyphens or underscores when ranking sites. However, since people are more familiar with hyphens, please make use of them. 

Also, Google officially recommends the use of Hyphens instead of underscores in URL. This is because hyphens are treated as spaces between words while underscores are taken as one word. 

pexels-christina-morillo

4. Make It Short

The shorter your URL, the better it is to rank on search engines. Hence, it is essential to consider the length to make your URL SEO-friendly. Essentially, make your URL have around 50-60 characters (about three to five words) because if you go way beyond 80+ characters, it may negatively impact your ranking on search engines. 

5. Use Lowercase Letters

Finally, use lowercase letters to make your URL SEO-friendly. Even though most web servers take upper and lowercase letters the same, it is vital to use lowercase to be safe. It helps to avoid duplicate content issues and loss of page rank. Besides, the use of uppercase can lead to 404 errors or redirects on some web servers. 

Conclusion

Making your URL SEO-friendly cannot be overlooked if you want to remain at the top of the game in search engines. This is because it is vital in ranking your page and user-friendliness. Therefore, put into practice the above tips when creating a URL, and your page will be among the first on search engines like Google.