General Talk

Obviously, to remain in the market with effective sales, you need to have a customer-centric marketing strategy that can never let your product or service fade away from the eyes of your valued customers. Whether you know about mobile marketing on not, one thing you should know that it has become core for every business. Being one of the most important parts of digital marketing, it has changed the phenomenon to reach customers.

How come mobiles got so much importance for businesses? Well, it all started when the first smartphone came into the market, and within just years, the whole world got its place in this small, but powerful invention. Today, the usage of mobile phones is quite higher than desktops and this is one of the reasons that mobile marketing now matters a lot.

Even Google Said So

Read this if you still have any doubt over the importance of mobile marketing!

Through its Mobilegeddon update, Google has officially declared that it gives more importance to the sites that do something for their mobile users. The search engine even also penalized the websites that hadn’t started doing mobile marketing. In the update, Google also clarified that every website on the internet should be responsive to all mobile devices, so that the users can easily browse what they want. Now, if you don’t start this important type of marketing, will a user put his mobile aside and open its desktop just to browse your site in a better way? No, he won’t!

It Reaches a Broader Market

Since mobiles and tablets are smaller and easily portable to be taken to any place, they have become the first choice across the world for communication. Having extreme competition in the market, manufacturers are also developers more powerful and less expensive devices in order to meet the consumers’ demand. This brings a great opportunity for you to put your product or service into the hands of your customers in a wider audience.

In the last decade, digital marketing has evolved to a greater extend and today, mobile marketing is playing a key role in the marketing strategies across the world, and it seems that this trend will see a great increment, compelling businesses to ensure perfect mobile marketing plans set by prominent mobile marketing agencies.

About Company:

ReachAboveMedia is a complete digital … Read the rest

Ecommerce started to grow strongly in the last 5 years and it’s in a continuous ascent, as now powers 45.4% percentage of the entire web. It is obvious that most of the customers use the internet to make a purchase. Since 2012, an increasing number of people buy things online and, today, there is around $1,92 trillion ecommerce sales worldwide.

So, if you’re running a business or looking to start one, chances are you’re interested in building an e-commerce site. Most businesses now go beyond providing information on their company site, and enable visitors to purchase products and services directly online. Customers and owners alike love the convenience and accessibility of an online marketplace.

There are many ways to set up an e-commerce store, but WordPress is easily one of the best solutions.

THE MOST POPULAR ECOMMERCE PLATFORMS

There are a few popular ecommerce platforms that rule the world when it comes to their frequency on the entire web. The incontestable leader is WooCommerce, occupying 32% of the ecommerce market, followed by Magento (18%), OpenCart (11%), and Shopify (8%).

WooCommerce is used on 176,223 websites, whilst Magento and OpenCart are used on 102,514 and 60,133, respectively.

Why is WooCommerce the leader?

You’re probably asking now what’s so special about WooCommerce and why is it the first in the world. Well, WooCommerce is the Ecommerce extension of WordPress, the most popular content management system, powering 25% of all the websites worldwide.

So, I think it’s kind of obvious why WooCommerce is leading the ecommerce market. There are lots of WordPress users who have online shops, so WooCommerce is the most suitable solution for them. But it’s not just that. WooCommerce provides great services, powerful features, it’s very easy to manage by everyone, and… it’s free. So, if you’re already on WordPress, you’re a winner, so to speak.

Take a look at one of our simple template created using WordPress below.

WooCommerce is at the top for its great and easy services, but it also comes with a couple of downsides. Well, nothing’s perfect. So, let’s talk a bit about both WooCommerce’s good and less good features.

PROS

It’s free.
Lets you add unlimited products and product attributes.
Works on all devices.
Once installed, it’s all yours. It comes with a large variety of customization options that are easy to use. You can control everything the way you want.
It’s very easy

… Read the rest

The process of hiring has always been quite tough to come up with desired results. Specially, when you are about to hire a web developer, it becomes tougher to find such an individual or company that can provide you results beyond your expectations. A website happens to be an online face of every business and this face has to be perfect by all means. In case you are doing an online business, it becomes essential to get a user-friendly, engaging, and dynamic website that can acquire your customers’ attention. Therefore, hiring a good web developer is really important for every business looking forward to interact with their customers.

So, here you have top 5 tips that you should read before you hire a web developer to make your website:

Companies over an Individual Web Developer

Your first priority should always be to get services from a professional web development company. Web development agencies happen to be more reliable and professional than individuals offering their limited services. From a web development agency, you can make the most of plenty of their skills ranging from logo design to website design and web development to marketing.

Ask for Portfolio

When you have got in touch with some web development companies, you can ask them to send their portfolios. You can also go to their websites and can see their portfolios by yourself. If you really find the stuff good at the particular site, you can think of hiring that agency.

Try Out with a Small Project First

You better start with a small or non-critical project first with a new developer. Through this, you will be able observe his skills and ability. Because, it has been widely seen that while in the interview, people speak more but do nothing in practical.

Ask Questions

The more you ask, the more you get knowledge about a company and their style of work. You should ask relevant questions: How soon will you finish everything? What things am I supposed to provide to get the work started? Will you make a mobile friendly site? Do you offer post-launch maintenance also? There can be plenty of questions that you should ask to the concerned web development agency.

Hire Slow, Fire Fast

You can take as much time as you require at the time of hiring but, you shouldn’t think for a minute to fire someone who is … Read the rest

Your business is an ever-evolving organism and so is the web: this is what you have to keep in mind when it comes to owning a company website and its marketing because, the online web grows, businesses also grows which means; your website should also be able to grow with it. Consequently, we talk to a lot of small business owners who are thinking about finally creating a website for their brand/business. We’ve noticed that when we talk to people who own cleaning and janitorial businesses, there is this perception they have that these kinds of companies don’t need a website.

What! That perception is just flat out wrong.

As a business, you do know the importance of having a website (do you?), if you don’t, then you need to understand the fact that very few businesses can actually survive without this virtual representation.

Take for example; If there’s a lot of dirt in your neighborhood – who you gonna call? Let’s say; there’s something filthy and it doesn’t look good – who you gonna call?

Well I know for a fact it aren’t gonna be 911! You probably will start looking for a good cleaning service and, let’s be sincere; the last place you will look for a phone number will be the yellow pages of your jotter. I bet you (and 80% of the adult population) will go to Google. When looking for something, the user tends to go through the first three to five links that the search engine offers, choose one of the variants and forget other pages exist.

This is the way of thinking every customer goes through. If you are a cleaning business owner, the paragraph you just read gives you three very important insights:

To be visible in a modern world you need your cleaning company website.

The customers will look for this service on the internet, so it won’t be enough to just leave your phone in the telephone directory or even on the announcements website.

The link to your website must appear on the first page of the search engine results.

Very few users go searching on the second page if the first one gives him what he wants. That means you need to organize your page really well and think carefully about SEO.