Why Having An Online Ordering Delivery System Matters
Every restaurant’s top priority is to serve its customers the best dining experience possible. But satisfying diners’ wants and needs becomes increasingly difficult by the day. Consumers are adopting new lifestyles. They’ve started going online and technology has become integrated into their daily lives. With consumer behavior evolving at such a rate, how can your restaurant adapt to these changes without compromising on your identity?
For example, let’s say you have a lovely restaurant, serving great food. The front window looks inviting, and you have a big phone number printed on there. People pass by and notice your sign, some give you a try, and hopefully your business is getting known in your area by word-of-mouth and yet you are wondering “why do I still need to have a professional website of my own? What will having my own online food ordering and delivery system bring to my business?
Check this out.
According to the National Restaurant Association, 61% of consumers say that they would order delivery from a table service restaurant if the service was offered. Clearly, online ordering is sizzling up in the restaurant scene, which is why you should consider implementing an online food ordering system for your restaurant!
Still not convinced that it can create a better experience for your diners? Here are 5 reasons to convince you why your restaurant’s online food order/delivery platform actually matters to your customers.
- CONVENIENCE LIKE NEVER BEFORE
Consumers are busy people, and waiting aimlessly for their food is the last thing they’d want to do after a long day at work. With a ton of responsibilities to bear, what diners want when it comes to food is convenience. But how can restaurants create convenience for these consumers? The National Restaurant Association says that 72% of consumers believe that restaurant technology can do the trick. With online ordering, diners can place orders for their food on-the-go or from the comfort of their own homes. Once that’s done, diners can even choose to pick up their orders in person or have it delivered right to their doorstep!
Wondering what’s in it for your restaurant?
As online orders start to roll in, your restaurant can prepare the food just in time for it to be picked up. This means that you can plan ahead, prioritizing each online order based on its collection time, all while serving your dine-in customers. Efficiency and effectiveness has never been so optimal!
- NO MORE TIME CONSTRAINTS
With online ordering, diners can browse through the menu at their own time and pace. They even have the freedom to compare prices among different menus and outlets! This type of leisure-like, pressure-free experience is what makes online ordering so popular among your customers. Ultimately, the entire process from how long it takes to place an order to what they want to eat or drink is controlled by them.
Here is what’s in it for your restaurant!
The best part about having an online ordering and delivery system is that you get insights to the number of orders you get each day. With this information, you can gauge when your restaurant will be busiest and prepare logistics and manpower in advance to combat these peak periods instead of having to estimate your dine-in crowd.
- LOCATION ISSUE BECOMES A THING OF THE PAST
We all know of that one restaurant which serves delicious food but is located on the other side of town. And as much as the food might be great, the idea of food outlets being far or inaccessible is often a turn off to diners. It would be a waste if your restaurant lost out to your competitors solely because of location. So how can you extend your reach and offer a solution to this group of customers? You guessed it! By having your very own online ordering/delivery platform, users can place their order online and have it delivered straight to the location of their choice at a nominal fee. Gone are the days when they had to go through the trouble of visiting your restaurant to enjoy quality food.
Here is what your restaurant stands to again!
We understand that due to certain circumstances, it might not be feasible for some restaurants to deliver nationwide. If that is the case for your restaurant, don’t fret. Our system allows you to select the zones you want to make your delivery services available in! What’s more, you have the autonomy to offer just pick-up services. It’s truly your choice.
- OFFERING YOUR CUSTOMERS EXACTLY WHAT THEY WANT
There’s nothing more frustrating than opening a to-go container only to find that the food is different from what you ordered! Sadly, it happens a lot. The customer could have mumbled when placing the order, your staff might have heard it wrongly or clumsy fingers might have even keyed it in wrong. Online ordering takes this unfortunate element of human error out of the equation. This is why consumers love it! With a user-friendly interface, your restaurant’s online ordering and delivery system will enable diners to view your entire online menu, including the promotions and combos. This means that they can make a more informed selection and choose exactly what they want.
What’s In It for Your Restaurant?
Since there would no longer be a cause for confusion, your staff can prepare orders more accurately and efficiently, leading to even greater customer satisfaction.
- PAYMENT NO LONGER A HASSLE
There are so many methods of payment these days; it would be a shame if your restaurant only stuck to cash transactions. But even with phone or over-the-counter ordering, there are certain limitations. There’s nothing much you can do about it… Unless you launch an online ordering and delivering service today!
But hey! Don’t let it bother you; we are here to help you like we’ve helped others.
Having an online ordering and delivering system created by our team does not only give your restaurants a unique online presence, clear value portrayed, each to navigate interface, and vivid call to action buttons but also features a variety of payment methods. This is because since your customers may not always have their credit card or cash on hand to pay on delivery or during pickup at your restaurant, they can always do that through your ordering platform due to payment flexibilities such as through PayPal accounts.
What’s In It for Your Restaurant?
By offering convenience and flexibility to your diners ordering online, there’s bound to be an increase in transactions made for your delivery service.
NB: you don’t need a sophisticated website before your customers can order your services online. No! A simple website like the one below is what you need.
Amazing right? Yes, you too can have an online ordering and food delivery system integrated into restaurant. Give more value to your diners and ease their hassle. Contact us now, we can help.