SEO has never been more integral in the success of an e-commerce business. There has been a lot of increment in the new web-entrants in recent years and the numbers are growing rapidly. While competition is a healthy aspect for any market, competition which is a bit too much can be worrying. As legends say “Excess of everything is bad”. This latest growth has been causing a lot of headaches for all players in the online market. SEO can be the only difference between the success and failure of a particular business. It is a race where there can only be one winner and each one of the rest will have to take their respective place in the competition. 

No one from the outside world truly understands Google’s search algorithms. All the principles and strategies followed by the SEO experts vary from one organization to another. Some are more accurate than others but a majority of these are just myths and misconceptions, which are far from reality. SEO is often considered merely a game of keywords that anyone can play after a practice of a few days or weeks. Most new e-commerce businesses fall trap to these myths and tend to do this critical job themselves rather than hiring an expert. This obviously never works because Google’s ranking has a history to disappoint a lot of newcomers. In this article, we’ll be looking at a few reasons why you should hire an SEO expert rather than trying it out yourself.

A Challenging Skill To Learn And Practice

Learning a new skill requires a lot of time and dedication. Even more so, if you’re going to use it to become a market leader. Almost all professional skills in the modern world evolve over time However, some do more rapidly than others. To achieve a certain level of professional competence, one must dedicate continuous learning to keep up with the rest. SEO as a skill is a bit more difficult to learn because there are no international standards that guide you to achieve a specific outcome of your efforts. The majority of the mentors or else known as gurus have been promoting their own mantras. If you are looking to learn and develop your SEO skills, finding the right course is not going to be an easy task.

Moving on from the last point related to skills, we must mention … Read the rest

Domain Name and Web Hosting

A domain name and web hosting seems to be two similar terms but are actually different from each other. In this article, we will discuss the differences between these two internet terms.

Domain Name

A domain name is the part of a website address on the internet that shows the name of the organization on which the address belongs to. It’s what the internet users type on the URL bar in order to reach a certain website.

Since the internet is a wide network that connects other computer networks from different parts of the world, an IP address makes these networks easily distinguishable.

An Internet Protocol address or IP address, is the numerical label assigned to each computer networks all over the world.

An IP address looks like this: 155.155.255.0

Common internet users won’t be able to memorize every IP addresses and that’s the reason why domain names were made.

Domain names makes these website addresses much easier to remember.

Web Hosting

Web hosting is a service that stores and hosts files for a website in order for it to be view-able in the Internet.

When an internet user types your domain name in an internet browser, it will be transformed into the IP address of your web hosting provider’s network. The contents of your website is stored on this network and for the user to view these contents, the web hosting network needs to send back all the information and files it contains to the user’s browser.

Connection of Domain Names and Web Hosting

The function of domain names and web hosting is different from each other but these two services are very essential in building a website.

A domain name is important in order for people to distinguish and find your website. While a web hosting service is needed to build and store the contents of your website.

The advantage of purchasing a domain name and web hosting in the same company is that you don’t need to change the domain name settings. It will also be easier to renew and handle operations if the services are from the same company.

But when you buy these services separately. you have to communicate with your web hosting company in order for them to edit your domain name on their settings.… Read the rest

…

Continue Reading

Here are your top 3 reason why Reach Above Media is New York City Best SEO Optimizer

Reach Above Media has been in business for 15+ years. We are always at the top of the evolving world of search engine optimization. As New York City best SEO optimizer we continue educating ourselves in the best of the SEO world.  We offer a wide spectrum of digital marketing services to create an effective and result-oriented SEO based marketing campaigns for your company.  Here are your top 3 reasons you need Reach Above Media as your SEO agency:

Professionalism: We have staff 24 hours a day to service our client’s wants and needs.  We are the most professional in the Tri-State area. We take take the time to understand our SEO goals.

SEO Goals: We are a very client-driven SEO company. Using proven SEO strategies that are focused on the individual website’s needs, our search engine optimization is not magic, and it’s never gimmicky—it’s a conversation full of good questions so we can get to know you, your business.

SEO can help you stand out from your competitors: With a great online presence and the best SEO strategy you are like to increase your ranking on google.

Let us discuss your SEO options with your professional SEO agency, you can request information by clicking here!