Search engine optimization must be present throughout your website. Therefore, your blog posts should also be optimized for web search. Here are some tips for optimizing your blog posts. 

1. Choose a Good Post Title

Every blog post has a main topic that it is trying to promote or inform. To help attract visitors’ attention to visit the site, you should be sure to choose a catchy target keyword for your title. Select short titles that get your message across in the most interesting way.

2. Optimize Headings

If you work with websites, chances are you are familiar with the <h1>, <h2> and <h3> tags. In descending order, they are bolder and therefore more important headings. You should define between titles and subtitles within your post with these tags. 

3. Use Alt Attributes

If you have images within your blog post, be sure to add alt text to the images. This is similar to a caption, except it does not appear in the actual post. However, it helps SEO search engines know that you have the image name. If your site ever does not load or cannot pull up the image, the alt text will display instead. 

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Search engine optimization can help increase your site’s visibility to locals in your area. Therefore, you should include upgraded SEO to fit your locals’ needs. Here are some tips for optimizing your local business website. 

1. Create Local Content

Every neighborhood has a different set of needs. Your business should address those specific needs. Then, be sure to list your solutions on your website. You can also encourage past customers to leave reviews for you stating that you helped them solve a local issue.

2. Claim Your Business Listing

With resources such as Yelp and Google Reviews, your site is mostly likely already listed online. However, you should make sure that you claim this listing so that you can manage what appears on your page. By managing your own business’ campaign message, you are taking a step ahead of your competitors.

3. Ask for Reviews

Locals are always looking for the most affordable and reliable business solutions. Sometimes, they could just be passing by and need a place to stop for the day. If your site appears first on a search engine, then the visitors will be more likely to visit your store. Therefore, one way to optimize your site to rank first on a search engine is to encourage reviews from past client. The more positive the review, the better for your business.

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Search engine optimization can boost a corporation’s ranking online. While many corporate websites are already enhanced with SEO, some need a few extra tips to become the best version they can be. Here are some tips to top off an already functional corporate website. 

1. Strategize Keywords

Keywords should always be chosen with care. They are the first thing that site visitors will search for before finding your website. In a corporation, you have resources such as IT teams. Therefore, you should craft a keyword strategy with them. 

2. Update Content

Sites, especially corporate ones, can wind up with old content that is not changed throughout time. Rather than giving your customers old information, be sure to keep your content up-to-date. Check in with your content creation team periodically to be in the know. 

3. Make Your Site Mobile-Friendly

Today’s Internet users don’t only use desktop computers. They are also using cell phones. To take advantage of this, make your site easy accessible and mobile-friendly in order to make customers appreciate the experience.

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There are many ways to use search engine optimization to enhance your website’s visibility. While some of these are white hat techniques, other times they can be used to mislead customers into visiting your site. Today, we’re breaking down one of these strategies along with some reasons why you should avoid them.

What is Page Cloaking?

Put simply, page cloaking is a method of spamming site users. It describes a site using keywords that are different from the actual content on the site. Think of the way clickbait works: it draws your attention with an attractive-sounding article, then happens to be something completely different. This is the same with page cloaking.

Why should you avoid it?

While page cloaking might get you a higher ranking on search engines, there is a catch. Since this is a black hat SEO technique, search engines could blacklist you. If your site is banned from the search engine altogether, then it would not have been worth the price. We recommend that you steer clear of this cloaking technique by displaying content in an accurate manner.

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