There are so many SEO terms out there that it can be hard to keep track of them? Why should you know this terminology? Well, they can give your business the benefit of knowing how to optimize your website’s SEO strategy. Here are 3 commonly-used SEO terms, as well as their definitions.
1. Alt Tags
Sometimes, when pages don’t load pictures fast enough, a small text appears in place of the image. This is called the alt tag. It not only helps give reference to an image, but can be a backup option when the original images fail. A tip when using alt tags: the shorter, the better.
2. Meta Description
Every website has its own goal. Some seek to help customers solve a problem, while others simply exist for entertainment. Whatever your company does, be sure to sum it up in 1-3 sentences for your meta description. The meta will appear in search engines below the name of the your website, so keep it simple.
3. UX
UX stands for User Experience, and can be applied to any aspect of web development. Especially for SEO, UX can help boost a site’s simplicity and aesthetic appeal, drawing users in for its visual sense. Make sure your site is both attractive and easy-to-use for best results.
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In today’s digital society, many customers look for new businesses to spend their money on by looking online. One of the easiest ways for customers to shop is through social media. Today, we’ve gathered the three most popular social media sites with great search engine optimization.
1. YouTube
While you may think that YouTube is online a video-sharing platform, it also functions as a great SEO campaign tool. To explain, you only need to look at a YouTube video. The ad at the beginning of the video is viewed by countless millions of viewers from around the globe. Plus, YouTube is owned by Google, so any high-ranking video will appear in Google’s search engine too.
2. Twitter
Twitter is an often-cited social media resource. It is so popular, in fact, that even the president uses Twitter. Since Twitter uses hashtags, it is easy to comb through to the correct users and offer services to them.
3. Facebook
Facebook is easily the most accessible and effective SEO tool. It has an option called Facebook Ads, where you can target a certain demographic and market your product or service only to them. This not only saves you time from finding customers, but it also saves you money.
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The 21st century is a great time to be starting online businesses. Unfortunately, many resources out there are not enough to help a new business with their SEO strategy. Here are some tips we have for new online business owners.
1. Reach out to Your Community
Word-of-mouth is still one of the best SEO methods. If you have family members or friends who would be more than willing to help you promote your new business website, you should get in touch with them.
2. Launch a Holiday Offer
If you’re business has just launched during the holidays, then you’re in luck. There are so many ways to leverage the holidays to help promote your business. For example, if you sell products, you could offer a Christmas special discount for buy one get one. There are countless other examples that are both creative and effective.
3. Get Listed on Google My Business and Yelp
Google My Business and Yelp are most customers’ first resources when looking to see if a place is legitimate and able to help them solve a problem. When you launch your business, be sure that your business is listed on both these tools. Also, check up with your customers for online ratings. The higher your rating, the better chance you have of attracting new customers.
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There are countless of dozens of SEO blogs out there. Unfortunately, some of them offer outdated or unhelpful advice. Instead, we’ve helped you gather three of our favorite SEO blog resources.
Moz contributors post one article per day, with a focus on search marketing. Therefore, many businesses use Moz to help determine how to optimize their corporate website’s search results. However, many digital and local businesses also benefit from Moz’s help. Click on the link above to get started.
2. Neil Patel
Neil Patel is a marketer. Also, he works with his team to share marketing news on this website. They also include videos on their site, which is a great addition to the blog posts. Click on the link above to get started.
3. DailySEOBlog
This is one of the most unique SEO blogs out there. To explain, it offers one SEO tip per day, and includes tips and tricks to help you strategize your optimization campaign. Click on the link above to get started.
Need help with your website’s SEO? Contact us today to find out how we can help.… Read the rest
