SEO vs SEM: Which does your business need?
If you run a business, you know that marketing to your target audience is one of the most important things you can do for your brand. Today, we’re giving you an overview of what SEO and SEM’s pros and cons.
Option 1. SEO
Search Engine Optimization is used to optimize a website to attract visitors from search results. Prices vary depending on the size and scope of your content. SEO promoters seek to draw customers to their websites through paid natural traffic. It is the more organic option of the two.
Option 2. SEM
Search Engine Marketing is used to attract traffic from search engines by purchasing paid ad listings. SEM uses the method of PCC, or pay-per-click promoting. Google Adwords is the most effective PCC platform. Promoters use SEM to attract customers to their websites through digital advertisements.
In the end, it depends on whether your business wants a cheaper solution or already has a brand message that you want to use to attract customers. Both SEO and SEM have their own advantages as well as disadvantages.
Need to integrate SEO or SEM into your business? Contact us today to find out how we can help.