Busting The Five Most Common SEO Myths
No matter how hard specialists try, SEO myths continue to persist throughout the internet. Here are the five most common SEO myths debunked.
Digital marketing is a constantly evolving field. Trends are set up and taken down within days. When people hold on to particular trends even after they have gone cold, they don’t achieve what they expect. These failed individual experiences develop into myths when they come to the surface.
Poorly understood Google policies and misquoted statements frequently give rise to misconceptions. The field of SEO is rife with such misunderstandings. Debunking these deep-rooted myths is a quite challenging task.
Given the huge amount of unsolicited advice circulating on the web, someone new to SEO can easily get derailed. To avoid this, you should know what is based on facts and what is inaccurate. That way, you can put all your effort in the right path.
In this article, we will bust five of the most common SEO myths. We will try to address the root problem and devise a solution for it. But first, let’s understand what threats an SEO myth poses.
Understanding How Search Engines Work
Search Engine Optimization (SEO) is a marketing tool that allows website owners to boost their traffic. It aims at building visibility and enabling businesses to expand their outreach across the online world.
SEO experts help businesses flourish by making their sites more search engine friendly. They utilize SEO techniques to help websites rank higher. However, unsolicited advice and false claims on the internet have led to several issues.
If you are working on something that isn’t worth it, you will be quite disappointed in the end. Understanding the myths surrounding the whole process will allow you to put your attention in the right direction.
How Can I Identify An SEO Myth?
Sometimes an SEO technique can be mistaken for a myth. It happens when someone doesn’t succeed after carrying out a particular strategy. To avoid this, you must know what forms an SEO myth can take.
Misunderstood Google Statements
Most of the time, SEO myths arise from Google itself. A slightly complicated statement or a flippant comment from a Google representative can lead to misinterpretations.
Thus, you should be wary of such distorted facts and seek professional advice. Otherwise, your website ranking may suffer.
Just because something worked well a while ago, doesn’t mean that it is still effective. Over time, trends evolve and good advice becomes defunct.
You need to know that internet algorithms are getting smarter with every passing day.
Passing on wisdom without testing it can also give rise to an SEO myth. So, make sure that you don’t apply untested wisdom to boost your website ranking. It will fail to drive qualified traffic to your site.
Moreover, hailing something that has a minor impact on your site ranking as a crucial SEO success factor will result in wastage of time.
An SEO myth can also develop from establishing correlations between certain activities and a boost in organic traffic without sound knowledge.
Every website has its competitive industry. So, you can’t apply generalized SEO strategies and expect the same outcome. You have to focus on the factors that make your website unique.
Five Most Common SEO Myths
Now that you understand the dangers of SEO myths, let’s bust some of the popular ones. Here are five common SEO myths that you should be aware of.
1. Domain Age Is A Critical Ranking Factor
Relating a high-ranking website with its age is quite common among SEOs. Some experts also refer to it as the “Google Sandbox”.
If you are new to SEO, you may have heard that Google suppresses new websites from appearing higher in organic search results. However, it is just anecdotal evidence that has been circling the web for a long time.
In fact, Google itself rejected this myth in a tweet that said: there is no sandbox. New websites can compete with old ones if they get their indicators right.
Still, some SEO specialists believe that Google takes some time to analyze and rank a new website.
2. Keyword Density Is The Only Real Game Changer
Some people think that loading their website pages with specific keywords will bring more traffic. But it isn’t true.
Keyword stuffing used to be helpful in the earlier days. As the internet algorithms got better, they learned to look into the context surrounding the focus keyword.
Search engine spiders can now detect keyword loading and penalize websites. Therefore, you should avoid using your keywords in a redundant manner. Try to engage your audience with original content and maintain a natural flow throughout.
3. Meta Tags Improve Google Rankings
Over the last few years, search engines have gotten smarter and eliminated meta descriptions from ranking algorithms. Meta tags no longer affect your organic rankings directly.
However, they do help in creating a more user-friendly site. With the relevant meta description, you may be able to generate more traffic and improve your rank. User experience is all that search engines care about.
4. Backlinks Are Everything
Although backlinks fuel your organic ranking power, they don’t outweigh the quality of your content. Having reputable outbound links adds to the trustworthiness of your website.
Besides, inbound links increase the value and relevance of your website. To put it in a nutshell, creating interesting and quality content should be your primary goal.
The longer users stay on your website, the better your rankings will be.
5. SEO Delivers Immediate Results
Considering SEO as a one-time event is one of the biggest misconceptions among our clients. You need to understand that SEO can’t increase your website’s visibility overnight.
It is an ongoing process that involves constantly changing policies. Thus, you should focus on posting original content regularly. If your SEO markers are green, Google will automatically place you higher in its rankings!
The Bottom Line
By now, you will have realized that some myths are deep-rooted while others are fake. Your focus should be entirely on providing a premium user experience rather than just driving more and more traffic. So, ignore these SEO myths and attend to the needs of your audience.
If you want professional advice, you can contact us at (347) 996-6555. We provide premium SEO and web design services.