The Internet is the most powerful invention of science and it is getting more powerful day by day. Now, it is important for every business to build its strong presence on the internet. A business gets its official website and promotes it on different directories and social channels on the internet. To make its website better than others, a business needs to make a professional and quality website for its users.

Along with different other things, logo is the most important part of a website that is the identity of a business. If you are also running a business and making your online presence by having a business website, you should follow all the standards to beat your business rivals. To get a perfect and eye-catching logo is one of the things that every business strives for. But, while striving to get an attractive logo, some businesses commit some mistakes. These mistakes leave a bad impact not only on their logo but to their business as well. Below, you can find the top 5 common mistakes you should avoid while getting your logo designed from a custom logo designer:

1. Copying Others:

Though you may easily find thousands of brands and can see their logos on the internet. But, you cannot copy anyone of them as it is strictly prohibited to do so. You may face strict legal charges and your business may end even before starting. So, try to come up with something unique and original and take help from a professional logo designer for this purpose.

2. Hiring an Unprofessional Designer:

A logo happens to be the worthiest thing for a business website. You may save some cents by hiring an unprofessional logo designer, but he will not be able to design something that can suit perfectly to your website and your business. You should get the service of a professional and quality custom logo designer who can conduct a research about your business, your work, and then come up with a relevant and dashing logo for your business.

Read Also: How Social Media is Influencing Business Sectors

3. Design by Yourself:

You shouldn’t try making your logo by yourself. It is the work that should be done only by professionals. You can use your skills to design what is in your mind, but you can’t consider it the finalized one for your website. You should get custom logo design services … Read the rest

The digital world is going to enter in 2019 with lots of hopes and opportunities for people across the world. 2018 has been the year in which, different technologies lead the world from the front and 2019 will also be the year that will prefer rich digital experiences. Latest technologies like machine learning, virtual reality, and different others are also now on the mainstream.

If you talk about the online industry, it’s getting more advanced every year and lots of new designs and user-interface elements make their way every year. In the upcoming 2019 as well, there are plenty of web design trends that are expected to get the world’s attention. Some of them are:

1. Playful illustration

You must have seen a number of websites having some playful illustrations in them. This trend remained famous in 2018 and will certainly get more attention in 2019 for a number of reasons. One of the top reasons is that brands do want to stand out better than others, and illustrations can effectively help them in doing so. An illustration happens to be a perfect way to inject a dashing personality into a site.

There are number of practical ways you can use to present or explain your information in an effective way. Remember, the illustrations come in infinite styles, shapes, and sizes. Considering this, every business can make the most of them, by perfectly using them in order to get their audience’s attention.

2. Microinteractions

Whoever uses the internet comes across with Microinteractions all the time. The product moments that are done in a single use case are considered as Microinteractions. In our daily online activities, we come across with different easy activities like clicking on “Like” button on Facebook or Instagram and others. When you make a call on your mobile by just clicking on “call”, you actually make a Microinteraction. When they are effectively used on websites, they work perfect in getting the attention of people and attract them to take some actions.

Read Also : Ecommerce Trends You Need to Watch in 2019

3. Photo Content

There is a general concept in the web industry that photos play a great role in promoting a product or service. Most of marketers also believe that photos play a decisive role in making a product better than others. The more attractive and original photos you use, the more genuine response you get from your … Read the rest

Have you gone through the latest marketing tactics? Are you still running your business with old-fashioned things? Do you have the same logo of your business that you had five years ago? If yes, read the following content that portrays the top 5 signs about the need of a new logo. Read them and give your business a new logo to increase both your brand awareness and sales.

1^st Sign – Doesn’t Fit to Different Screen Sizes

If your existing visual identity doesn’t fit to all the screen sizes, it is the time for you to come with a new design that can fit to all the screen sizes. The time of PCs has ended now and people now use smartphones, tablets, and other advanced devices to do their official and personal works. So, to get the attention of a large audience, you need to give your business such a logo that can fit to all the screen sizes. If your logo looks perfect on smartphones, but stretches out on laptop screen, you better change it because you may lose your audience from there. You must be thinking that how come you can lose your audience just because of the logo. Yes, it is true because people look to create business relations with professional organizations and a perfect visual identity plays a greater role in giving an organization a professional look.

2^nd Sign – When Logo Doesn’t Reflect Your Brand

Your logo is actually your brand identity. The more the visual identity reflects your brand, the stronger brand identity you will have in your target market. If you haven’t got the best logo design service, you may face this issue that your logo fails to reflect your brand image, resulting your poor brand identity.

It may also happen that you have changed or upgraded your business operations and the old logo doesn’t suit your new operations anymore. If this is the case, you must get a new logo as soon as possible to get your desired results in your new business operations.

Read Also: Benefits of Using a Custom CMS for Your Website

3^rd Sign – Doesn’t have a Unique Font

Having a unique font is one of the most important aspects that must be found in your business logo. If your logo has a generic font like Arial or Calibri, you better change it now … Read the rest

As you must know that every business needs to have its adequate online existence in order achieve its desired goals. Ever since the internet brought a technology revolution across the world, businesses have made their websites and social media channels so that they can grasp the attention of maximum people. If you are also going to have your business website and intending to hire a professional web designer, here are some valuable tips that you can follow while hiring a professional web design firm for your business:

Tell Your Thoughts

You must know how to tell a web design company what exactly you want so that they can make sure they deliver you the desired results. The better description you give to them, the better outcomes will be seen ahead. The first thing you should describe about what sort of website you require. From a single page to a full dynamic site, it is you who will decide whether it’s a simple basic site, an online store, a blog, or a portal.

Take Their Opinions

A web design firm that has designed hundreds of sites for different niches may know better than you. Once you have told your thoughts and everything about your products/services and target market, you should also take first-hand opinions from the firm. If their ideas seem better for you, you shouldn’t bother in accepting them.

Set a Budget for Your Web Design

Any initial miscommunication can lead to a problematic end. Remember, you get what you pay for and you must set a good budget for your website through which, you can get what exactly you want, by spending a reasonable amount. However, if you fail in doing so, there can be lots of nightmares for you ahead. Not only you will be compelled to cut some important functionality in the end, but it will also affect your future marketing scenario.

Will a WordPress theme go for you? How much changes you want in the theme? What about banners and images? There are many things that you need to discuss with the web designer before you set a budget together.

Set Schedules

If you have hired a professional and experienced web design firm, it will surely share the project schedules with you. Also, you shouldn’t ask the company to complete the site in a single task. Rather, you can divide the work in plenty of … Read the rest