Why You Should Hire a Social Media Marketing Expert

Why You Should Hire a Social Media Marketing Expert? Social media marketing has become an essential aspect of digital marketing strategies. It allows businesses to connect with current and potential customers, build awareness about products/services, and increase sales. However, keeping up with evolving social media platforms and developing an effective strategy requires dedicated time, skills, and resources.

Why You Should Hire a Social Media Marketing Expert?

That’s where hiring a social media marketing expert comes in. A professional can help you optimize your social media presence, engage audiences, and drive meaningful results. In this article, we’ll discuss the top reasons why businesses should consider bringing in an expert to manage their social efforts.

1. Social Media Requires Constant Attention

Social media platforms are always changing their algorithms, features, and best practices. Staying on top of these changes requires a significant time commitment to research, test, and implement new strategies.

For example, Facebook makes thousands of changes to its News Feed algorithm every year. And TikTok seems to introduce new formats and functionality every few months.

Business owners have limited hours in the day to devote solely to social media experimentation and community management. An overworked team risks falling behind on platform updates or losing valuable opportunities.

A dedicated social media expert can focus their entire workday on analyzing changes and adapting campaigns accordingly. They have the bandwidth to spend hours researching new hashtags, video trends, and engagement tactics without detracting from other business priorities.

2. Leverage Specialized Skills and Experience

Creating engaging content, building authentic relationships, and optimizing for algorithmic changes require specialized skills that most business owners simply don’t have time to develop.

Social media experts spend their careers mastering community management, copywriting, graphic design, video editing, analytics, and more. They understand audience psychology, generational trends, and how to incorporate new formats into strategies over time.

A professional marketer has also likely worked with different types of brands, industries, and budgets. They can apply proven tactics from previous clients and avoid costly learning curves. Their experience designing highly targeted, data-driven campaigns for other businesses can translate into faster results for yours.

Meanwhile, focusing internal teams on their core competencies like product development, customer service, or operations allows everyone to work more efficiently. An expert can take ownership of social programs and elevate their performance through dedicated skills.

3. Access Ongoing Training and Support

Major social platforms don’t stay stagnant for long. Facebook and Instagram introduce redesigned interfaces, TikTok adds new video editing tools, and algorithms evolve monthly.

Keeping up requires ongoing education, experimentation, and access to the latest industry best practices. Social media experts make continuous learning part of their job through:

• Attending online training programs and industry conferences
• Reading specialized blogs and publications
• Joining marketing associations and online communities
• Experimenting with new apps, widgets, and third-party tools
• Analyzing case studies from top-performing brands

They draw on a wealth of shared knowledge resources that the average business simply doesn’t have time or budget to access fully. And formal certifications demonstrate real expertise that internal teams may lack.

An expert is invested in maintaining cutting-edge social know-how so your campaigns stay timely and relevant for years to come. They also provide direct training or knowledge transfer to keep internal groups informed.

4. Cost Savings Versus Internal Hiring

Developing your social media skills internally through hiring and training a new staffer requires a substantial long-term investment. You’ll need to:

• Post job listings and sift through dozens of resumes
• Conduct interviews and screen for the right social fit
• Provide a competitive salary and benefits package
• Allocate weeks/months for onboarding and skills development
• Continuously retrain and recertify the employee over their tenure

All the while hoping the new hire sticks around long-term. Employee turnover is common and risks losing valuable institutional knowledge.

Outside experts typically offer affordable project-based or retainer contracts without ongoing benefits. There’s zero risk of turnover and you only pay for actual work delivered each month no paid vacation, sick days or training downtime.

For example, a $5,000 per month expert provides a similar skillset to hiring an in-house employee at $60,000 annually before additional recruiting and onboarding costs. Outsourcing minimizes fixed costs and unnecessary risk.

5. Maximize Limited Budget and Resources

For many small businesses, hiring dedicated marketing talent full-time is simply financially unachievable given other operational needs. But growing an organic social media presence also requires investments beyond just staffing costs.

From software tools, online ads, and content production to community management hours and platform promotions – building influence takes money. For example, it can cost thousands each month to run quality Instagram or Facebook ads to reach target audiences.

A professional social expert understands their client’s budget constraints upfront and will work within them. They have extensive experience stretching dollars further through strategic channel mixes, sponsored content deals, influencer relationships and leveraging unpaid/earned media.

They also provide economical subscription or project packages to suit flexibility needs. And leveraging outside help allows existing employees to focus energy in other growth areas that move the business forward. An expert strategizes the most cost-effective tactics and makes every dollar work harder.

6. Gain Fresh Perspectives

After months or years immersed in daily operations, it’s easy for internal teams to become stuck in standard processes and miss innovative solutions right under their nose. New eyes from an expert marketer prevent ruts and help businesses ask fresh questions like:

• What new channels should we be exploring?
• How can we acquire customers more efficiently?
• What data insights are we missing?
• What content or engagement formats are trending?
• How can our messaging evolve with the times?

Experts also bring case studies of cutting-edge strategies from other industries that spark creative applications. They challenge assumptions and push innovation through an unbiased lens focused purely on growth.

Outside perspectives help get out of auto-pilot mode to reinvent campaigns. And experts sometimes notice opportunities right under a brand’s nose that internal groups have overlooked due to tunnel vision. Fresh viewpoints optimize programs to maximize current possibilities.

7. Accountability and Dedicated Resources

With an expert, you gain a single accountable point of contact tasked with concrete goals and transparent reporting. Weekly check-ins provide updates on optimizations tested, results metrics, and adjustments planned.

A strong partner should also offer a client portal with real-time analytics, engagement benchmarks, content calendars and strategic roadmaps. This brings transparency that’s difficult for an internal team to implement due to mix of duties.

Goals could include targets like follower growth percentages, conversion lifts, content engagement rates or lead generation thresholds. The expert remains dedicated to your success and takes responsibility for driving meaningful progress over time.

Social media projects also require large blocks of uninterrupted focus for tasks like developing seasonal content calendars, planning paid campaigns, community moderation, or crisis management. An expert can fully concentrate in lengthy sit-downs without daily office distractions.

Choosing the right partner provides dedicated oversight, clear expectations, and personal vested interest in your program’s performance that internal teams may lack bandwidth to implement consistently. This commitment to continuous refinement produces optimal results.

8. Streamline Operations

Social media touches virtually every department in a business from marketing to customer support, design to product development. Coordinating cross-functional collaboration can become a bureaucratic challenge for internal teams with various priorities pulling them in different directions daily.

An expert centralizes social strategies, removing layers of approvals and miscommunications that slow campaign testing and optimization. They act as your centralized social command to:

• Align internal departments on best practices
• Become a direct point of contact for social projects
• Consolidate resources and tech platforms
• Standardize reporting and content workflows
• Gather team feedback and buy-in
• Manage outsourced projects efficiently

Streamlining moves campaigns forward quickly without red tape. Departments stay informed but the expert executes autonomously to optimize results and brand consistency over complicated internal politics.

9. Focus on Core Competencies

For many founders and business leaders, social media marketing is merely a necessary evil – not their area of passion or expertise. Delegating to an expert allows concentrating energy where it provides maximum competitive advantage like:

• Product/service development
• Sales and customer relationships
• Operations management
• Staff leadership and culture
• Strategic planning and finance
• Compliance and regulations

Handing programs to a specialist dedicated solely to that discipline frees bandwidth. Leaders could spend more time innovating offerings, growing revenues or solving complex internal challenges instead. Leveraging core skills across teams nourishes true growth.

10. Scalability for Future Phases

As companies expand geographically, diversify offerings or target new segments, social needs evolve quickly too. An outsourced expert stays nimble and scalable as organizations change.

They easily absorb increased workloads and short timelines when tackling new initiatives like:

• Shipping an international product launch
• Developing sub-brands or subsidiaries
• Acquiring other companies
• Entering new industries or verticals
• Accelerating seasons or promotional cycles

Meanwhile, coordinating internal hires across offices or departments requires expensive HR headaches like onboarding satellite staff, payroll across borders and ongoing support. Expertise provides an instantly scalable resource for fluid growth.