What SEO Tools Are the Best for Web Designers?

An essential part of professional web design is search engine optimization (SEO). If you’re a new web designer, you can’t navigate web traffic analyses without the right SEO tools. That’s why most web design companies hire SEO specialists.

However, it doesn’t matter if you don’t have professional SEO training. With the many SEO sites and online tools out there, you don’t need it. SEO tools monitor your website stats and construct detailed web reports for your reference.

Moreover, SEO tools help make the website function more efficiently. Since they track your website progress, they help you understand what’s working and what’s not.

As such, if you’re not using any SEO tool, you should invest in one or two. Here are the top SEO tools for web designers in 2021:

1. Ahrefs: SEO Tools & Resources

The Ahrefs SEO management system can be called Google Analytics’ little brother. It is slightly more affordable than the latter. However, it has a comprehensive set of tools, which help highlight your web rankings.

From keyword research tools to competitor analyses and SEO audits, you can do a lot on the platform. You can sign up for either the Lite or Standard membership. The latter is better for professional web design as it allows you to manage more websites at a time.

However, the Lite membership is ideal for smaller businesses. It allows you to manage five websites at a time, which is perfect for amateur web designers.

In terms of the list of features, Ahrefs doesn’t bring anything unique. All tools are pretty standard. However, users praise the site for the quality of features. For example, keyword research is more accurate than other similar tools.

2. Moz: SEO Booster Software

Even if you don’t use it, you can’t navigate the SEO world without learning about Moz. For web designers, it is one of the best tools out there because it caters to all types of needs. It’s highly popular because it has both free and premium features.

Not only does it offer basic functions such as keyword research, but it also provides advanced features such as backlink analyses and SERP rankings. Overall, Moz is a well-rounded platform, with user-friendly applications.

The platform provides both training and educational opportunities for advanced and amateur SEO specialists. It provides adequate knowledge-building for those unfamiliar with SEO strategies, which is helpful for independent bloggers and entrepreneurs.

Moreover, the main perk of using Moz is top-notch analytics. These analytics provide regular updates on SEO trends and help you form strategies specific to your niche.

3. Yoast: WordPress SEO Plug-In

Not all SEO tools specifically cater to WordPress websites, which makes Yoast utterly unique. Unlike other tools, Yoast focuses on specific pages, which you plug into the platform and test for SEO compatibility. You can either add a plugin on your website or copy-paste content into the Yoast website server.

Yoast mostly focuses on the website content as opposed to traffic metrics and design features. However, if you’re having trouble with your content strategy, it’s a reasonable solution. The basic functions include the keyword, meta description, and user-friendliness checks.

As a professional web designer, you can also access the site’s sitemaps and open graphs. Both score and analyze how your website ranks in terms of metadata.

4. HubSpot’s Website Grader

Last but not the least, Hubspot is one of the best tools for web designers thanks to its accurate optimization scores. It’s essentially a platform where you plug in your website and receive a grade, which highlights essential problem areas.

HubSpot has been very useful in increasing leads through its smart reports. You can add a HubSpot plugin to your site and obtain regular report cards. This is highly convenient as the website notifies you of potential issues immediately.

Such issues include changes in traffic patterns. You can check whether some of your marketing strategies work more effectively than others. If there’s an issue, the report card specifies professional advice on how to fix the problem.

HubSpot is also popular amongst web designers because it allows you to alter the UX through its seamless dashboard. The overall process is much easier.

Conclusion

In sum, SEO tools are definitely worth the investment. However, if you’re going to pay for a membership, be smart about it. You have to consider which features to prioritize, depending on your website type. The above-mentioned tools are convenient solutions to most web design issues.