Web Development

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According to Forbes, growing a business in any industry today is all about user experience. Hence, your website plays a crucial role in your brand- it can get you more customers, or you can lose them. Therefore, it is essential to keep working on it to improve your website engagement.

6 Tips to Improve Your Website Engagement

1. Improve your site navigation

Is your website easy to navigate from one page to another? Easy navigation is one of the best tools to use to improve your website engagement. It lays the foundation of your website and makes it simple for users to find what they need from your website.

Therefore, design a simple navigation menu for your website that allows users to get relevant information in just 2-3 clicks. Besides, have a search box to enable visitors to find what they are looking for in minutes. On the other hand, when your website has numerous options and links, it can be challenging to navigate, decreasing user engagement.

2. Create Compelling Call To Actions (CATs)

CAT acts as a prompt for users to do specific tasks such as joining or adding to their shopping cart on your website. Besides, an eye-catching call to action helps you to improve your website engagement. Therefore, it is crucial to pay attention to the language you use as you create one- use the right language that matches with the situation.

Besides, choose distinctive colors that will attract your visitors. Ensure that the size and shape of your CTAs button draw the attention of everyone who comes to your site.

3. Make Your Site Mobile Friendly

57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Therefore, you are likely to have low website engagement if your website is not well accessible through the phone. Make sure that you optimize your content, design, and images so users can load your website on any device as quickly as possible.

Also, let your website be easy to read, search for information and navigate on mobile phones to improve your website engagement. You can make a difference in your sales when your customers easily find you on their smartphones.

4. Add a Live Chat

A live chat allows you to interact with your customers whenever they have doubts or issues. As a result, they will understand what you offer and improve … Read the rest

We have successfully delivered several projects to our satisfied customers with a focus on every detailed requirement. Our latest venture was with one of our new clients that is an IT-based company by the name of Advatek.

This customer wanted to showcase their services related to IT for different business groups. Their main purpose was to increase awareness of their various services amongst potential customers.

Specific instructions from Advatek:

Advatek was very specific about its requirement for this web portal. They had a clear mind with detailed instructions which they required in this website. These instructions included:

User-Friendly. They wanted their website to be user-friendly so that potential customers could easily scroll to gather knowledge about their offerings. If the website is not easy to use then many potential customers will not waste their time and move on. That kills the purpose of creating the web portal.

SEO: Create a homepage that could be easily directed through search engine optimization.

Professional background: The client wanted to include their brief and attractive background history. So that the visitor could know their experience and professional existence.

IT services: To mention in detail and attractive manner the IT-based services which are the main focus of their business.

Benefits: The client wanted to mention the benefits of those services. This helps to attract more customers by describing the advantages of those specific IT services.

Responsive: The client wanted the website to be responsive to the customers. So that the queries of customers could be addressed.

Easy Contact: To make contact with customers with Advatek easy.

Work done by us:

To cater to the requirements of this client, work done by our professional team includes:

SEO Friendly homepage was developed by us so that the web portal could be accessible to potential customers. The customer could land on the homepage while searching for the related IT services.

A PHP/MySQL website was developed so that customers can search the services according to their requirements.

A PHP contact is included on the website with an additional messenger service. This helps the customer to do live chat and no further.

Integrated social media accounts such as Facebook, Instagram, and LinkedIn.

Created all important pages as per requirement of the client. That includes pages of about us, contact us, products

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About this project:

In our zestful last 20 years, we have worked on multiple projects for clients with different professional engagements. One of our recent projects was in alliance with a client from Astoria, Queens, NY.

The customer was specifically looking for a web portal that will allow them to expand awareness about their inventory and services. The client required a website to showcase their property inventory and attract potential buyers.

Requirement of this client:

The client desired to have an advanced e-commerce platform with features that are easy to use, have the capability to attract potential customers, and handle the traffic. Other specific requirements include:

User friendly: The client required his website to be user-friendly. User-friendliness is the key to the success of any website. If the website is not easy to use, it would never fulfil its purpose.
Business experience: To write a brief but attractive description about the business history to spread awareness and confidence amongst the potential customers.
Product categorization: To categorize the inventory page separately so that customers can easily reach the page according to their requirement. That includes which type of property that customer is looking for, for example, commercial, residential, rental, or purchase.
Responsiveness: The client wanted the website to be responsive and easy to use on mobile too as nowadays, most of the people use a mobile phone when searching on the internet.
Sold inventories: The client wanted to display the properties sold through them. This would create confidence and increase trust in the client.

Work done by Us on this project:

Some of the work done by our expert team of professionals includes:

Developed a PHP / MySQL responsive e-commerce site that can filter products according to search.
Developed an SEO-friendly homepage so that the potential customer can land on the website based on his search.
Created a PHP contact form. That makes it easy to know about the customer
Created all pages that are essential for the website to function properly. That includes pages of About Us, Contact Us, Products, etc.
Created display of product sold category.
Created a separate page for news about the business.
Integrated social media such as Facebook, and an Instagram feed.

Do you also want to work with us?

These are some nominal things we require: