The Impact of Page Speed on Your SEO

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Ever since Google issued its page speed update for mobile devices and made it one of the ranking factors, SEO consultants have listed it in their core services. They have added page speed as one of the most important parts of SEO, because it’s not just your users who get frustrated because of the slow speed of your website, but Google too.

How would you get ranking if a crawler abandons your site just because of its slow speed? There isn’t any way to get ranking on Google unless its crawler indexes your site. Any website that takes 4 or more seconds to open on mobile devices is degraded not only by people, but bots too.

Why Google Is Obsessed with Page Speed?

It was in 2010 when Google started giving importance to page speed of a site, but it was then just limited to desktops. Today, when there are more mobile users than larger screens and you can do whatever you want through your mobile devices, won’t Google give it importance? The search engine is on its way to make mobile experiences better and faster for users by all means.

The product manager at Google Doantam Phan said about the update,

The ‘Speed Update’, as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page.

How Does it Affect SEO?

It’s quite simple that if slow speed at mobile devices is frustrating Google, it will surely affect your SEO. You know why? Because the search engine has taken it as one of the ranking factors.

In today’s fast moving world, time is money and wherever people feel their precious time getting wasted, they abandon the place; whether a social circle or a website. No matter you are running an e-commerce store or a WordPress site, people will leave it if it opens with a slow pace, dropping your conversions to a disastrous level.

There can be an adequate single-line answer of your question, “How Page Speed affect your SEO”.

“Google has officially announced it.”


There require no further inquires of whether page speed affects SEO or not, and all you concentrations should be on how to make your site as fast as Google wants. For this, you better hire a professional SEO consultant who will tell you how to improve your site’s page speed.

Read Also: How Social Media Helps in SEO

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