Leading Digital Marketing Trends For 2021

The ongoing COVID-19 pandemic has adversely affected the way businesses operate. Over the last twelve months, there has been a drastic change in the marketing policies of almost all business setups. Collecting and analyzing customer responses to varying digital trends can provide insight into marketing solutions.

So far, the leading digital marketing trends for 2021 revolve around two distinct approaches. The first one focuses on catering to user demands and providing a smooth experience. A growing body of SEO experts believes that creating engaging content tailored to the needs of your customers is the way ahead. 

However, the second approach includes the technical optimization. It involves fine-tuning the areas that your customers don’t see. These behind-the-scenes areas include both on-page and off-page SEO.

If you are planning to outstand your competition, you need to follow the hottest digital marketing trends. You have to invest your time and resources in the right place. 

Here are six smart strategies that you can consider while outlining your marketing campaign for 2021. 

1. Social Media Marketing 

The pandemic has dramatically increased the amount of time an average social media user spends online. A recent analysis suggests that social media campaign budgets in the US increased from 13% to 24% over the last ten to twelve months.

Businesses and organizations are trying to dominate the online market through catchy ad titles and vibrant visuals. Several brands have hired dedicated teams that focus on their online presence.

What’s more, the rapid consumer shift has enabled businesses to reach out to new audiences and retain long-time customers. Social media marketers develop an engaging content plan and observe customer responses to different ad campaigns. 

If you are planning to expand your business and engage potential customers, now is the time to add social media marketing to your annual marketing strategy.

2. Interactive Content 

Adding interactive content and engaging elements to your website can help you increase your outreach exponentially. Although this amazing technique has been around the corner for a while, it is still a highly effective practice.

For example, if you are a fitness coach or a trainer, you can add a calorie calculator to your website. It will help visitors estimate the amount of calories they can burn with a particular exercise. 

Introducing interactive pop-ups such as polls, quizzes, open-end questions, surveys, giveaways, and calculator widgets will allow your customers to learn more about themselves. In short, providing value and improving user experience is the key to a successful digital marketing strategy. 

Moreover, you can conduct polls on Twitter and Instagram to learn more about user preferences. It will help your customers develop a personal connection with your brand. 

3. Google Listings And Local SEO

Google keeps updating its SEO policies from time to time. These updates have a huge impact on local businesses. That is why it’s important to familiarize yourself with the latest SEO policies and update your business’ appearance.

To begin with, you need to get your business verified by Google. You can do this by defining a geographical service area and claiming or creating your listing on Google My Business. It allows you to provide valuable information to potential customers. 

Besides, updating your listing regularly will keep your customers informed about any changes in service hours or prices. 

Recent analysis suggests that local SEO is much more powerful than broad SEO. People searching for a business within a certain geographical region have a higher chance of purchasing your services. Therefore, you should incorporate your city name as a top keyword in your SEO strategy. 

4. Customer Segmentation

Customer segmentation is a newly popular technique that allows you to interact with your customers in a cost-effective fashion. It involves breaking down large marketing campaigns into several smaller marketing campaigns for specific audiences. 

Grouping your target audience according to their preferences increases your engagement and revenue. With a well tailored marketing plan, you can scale and skyrocket your business within no time. Marketing experts can help you develop hand-picked content for your intended audience.  

What’s more, you can apply this technique to your social media ad campaigns, categories for blog content, and specialized ads for different communities. It will help you grow and develop a long-term relationship with your customers. 

5. No-Click Searches And Featured Snippets

For the last couple of decades, website owners and SEO experts have been putting in a lot of effort to get a higher place in Google rankings. However, the end-goal has now shifted from “position number one” to “position number zero” in search results.  

Increasing your SEO visibility and appearing in Google’s featured snippet is one of the top SEO marketing trends for 2021. The featured snippet appears at the top of search results and displays relevant information. This way, users can get the most suitable answer without having to click on a link and go through a complete article. 

Featured snippets are mostly directed at long-tail keyword phrases. They are read aloud with Google voice searches. If you are planning to amp up your SEO game, try to include bulleted lists and images in your articles that answer the keyword question. 

6. All-Time Best Marketing Strategies

Adapting to constantly evolving SEO policies is vital for your online success. However, there are a few marketing trends that are still as effective today as they were a couple of years ago. Make sure you don’t miss out on any of these digital marketing strategies. 

Influencer Marketing

Micro influencers are normal people who have a considerable number of social media followers. Consumers tend to believe their opinion more than your brand’s claims. So, they are a smart way to increase your engagement. 

Voice Search SEO

Voice searches have skyrocketed over the last few years. They involve a different set of keywords. You have to incorporate these changes into your SEO strategy to beat your competition.

Get An Affordable Digital Marketing Plan

Now that you know everything about the latest marketing trends, it’s time to get an affordable and effective marketing plan. Reach Above Media provides premium digital marketing services that will help you generate more leads and increase your revenue. 

Get in touch with us today to get a customized digital marketing plan to propel your online business forwards in 2021!