How Social Media Helps in SEO

social media

Can social media help me in SEO? This is one of the most asked questions that website owners ask to their search engine optimizer. Well, there shouldn’t be any doubt among all who are doing SEO of their sites that you can’t simply ignore it while making your digital marketing strategy. Today, professional SEO marketing companies always keep social networks like Facebook, Twitter, Instagram, Pinterest, Youtube, and others included in their strategies, because they know how important they are. People from all over the world gather everyday on these networks and share both their formal and informal thoughts. Then how could you ignore such a treasure?

Here are some valuable points advocating how social media can help you in SEO:

Brand Awareness

In today’s digital world, social media channels have been the most powerful way of creating your potential brand awareness within the shortest time period. Unlike past, now people come to know about a new brand within some minutes through Facebook, Twitter, Instagram, and other platforms like them. Any business that wants to grow and expand across the world can use these platforms as a befitting tool to create its strong brand awareness. The famous platform related to SEO, Moz.com stated that there is a correlation between brand awareness and SEO. Through their experiment, they concluded that the awareness can lead to brand authority, resulting in good quality score of a site.

Visibility of Content on Social Media

Ever since content has become the king among all other digital marketing tools for a site, SEO consultants have given more importance to every part of content; whether web pages or blogs. According to famous content promotion and news website, relevance.com, content promotion should be an important part of any SEO strategy, and to promote the content, social media should be your first choice.

You can share blogs, articles, newsletters, case studies, infographics, and different other relevant materials to grasp the attention of both regular and fresh audience. The more people engage with your stuff, the more positive signals engagement metrics will send to their search engines that will increase your brand authority, resulting in good SEO.

Referral Traffic

Gone are the days when it was a common believe that Google didn’t consider social media links. Today, at the end of 2018, the ways of promoting brands have completely changed and more than 85% SEOS extensively use Facebook and other top social media platforms to share links there. Do they do it to get a quality link juice for SEO? Well, despite all these social platforms have nofollow command for your links, Google prefers sites that get referral traffic them.

In short, you can say that social media isn’t one of direct ranking factors but, it’ll be a huge mistake if you completely ignore it. Today, a business can only make its strong existence in both local and international if it has presence over all the leading social networks.

Read Also: Reasons Why a Good Website Design Matters for SEO


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