How Search Engine Optimization (SEO) Works

As the numbers of websites are increasing every minute, it has become tougher to get top position in search results. For every query Google shows thousands of results, and to bring your website on top among them has become essential for every business. No matter how beautifully designed a website is, unless it has adequate traffic, it won’t give any business to you.

There are two ways to bring traffic on your site; run paid campaigns or get top ranking on Google, Yahoo, Bing, and other search engines. Many small businesses are not even able to bear the huge expenses of paid campaigns and all their efforts rely upon search engine ranking.

What is SEO?

What is Search Engine Optimization (SEO)? How does it work? There is no particular definition of it rather the process people follow in order to get search engine ranking without any paid advertisement is termed as search engine optimization. The process can vary from individuals to individuals and even a company to company. Through the process, SEO consultants send signals to Google and other search engines that their website or its particular pages are worth showing in the search.

Read Also: How Social Media Helps in SEO

Google’s Algorithm for SEO

Since Google is the most used search engine, every search engine optimizer in USA and other countries tries his best to get his site rank on the first page of Google. Google itself follows a particular algorithm through which it gives ranking to websites. Google also introduces time to time changes or updates in the algorithm and penalizes sites that are not going up to the mark. Panda, Penguin, Hummingbird, Pigeon and there are other names of Google updates in which, the search engine issues lots of changes to follow for SEO personnel.

On-Page and Off-Page SEO

There can be two categories of SEO; On-Page and Off-Page. On-Page related with the activities done onsite in order to get better search ranking. This type is not just related to Meta titles or descriptions. There are plenty of other important practices that play their part in making a site perfect in terms of On-Page SEO. The practices may include user-friendly structure, internal linking, outbound links, H tags, image alt tags, keywords’ density, sitemaps, SEO-friendly URLs, and different others.

All the actions taken outside of your website in order to improve search ranking are held in Off-Page SEO.  The major part of Off-Page is called ‘linkbuilding’ in which links are got from other websites, because search engines see backlinks of a site while giving it a rank. However, getting relevant, reliable, and authoritative links has become quite difficult for SEO consultants after different updates by Google.

Read Also: Keyword Research – An Important Part of SEO

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