Brand Your Business
Branding is a term that every business is aware of. The ultimate aim of any business is to be the brand that can be termed synonymous with success. It is something that one has to earn through a lot of effort. People try various methods for building brands. In fact, huge millions are spent in this regard to ensure that their product or service reaches the huge mass, and moreover, impress them. But the end solution to this is to find a good website designer in New York.
As people are not aware of your product or service, the only option you can have initially is to attract them through something that can appeal to their senses. In simple words, you have to do the promotional event that can be catchy to their eyes and amusing for their ears. This is the way people initially go for listening to you; this attraction is the first thing that makes someone think about going through your product and this where one needs a good website designer in New York.
People do various things to develop themselves as the brand. Starting from television advertising to poster or banner advertising, there are various ways available for someone to advertise a product, service or company. However, the most relevant way from modern-day perspectives is to try building the brand through websites. In an era of digital revolution, there is nothing more effective than this strategy. A proper website design can give the overnight success that is a matter of imagination for some.
Tips recommended by website designer in New York
Given below are some of the handy tips on how to go for that proper website design that can promise you about massive success in much lesser time.
The right choice of color
The first thing that one needs to understand about the branding strategies is that it’s a creative way of introducing about you. In other words, it’s the brief yet most interesting way of driving the attention of people, making them find you interesting enough. And, the best way to drive this attention is through color.
It’s undeniably true that color is the first thing that attracts the eye of any object. Be it about a flower, a dress, a car, or something else; it’s the color that makes someone stop a while and take a look into it. It won’t be wrong to claim that the color is the soul behind any creative fashion work. Creativity is impossible without the right color selection.
Specifically, on a platform like a web where the first attention is got through the visuals (rather than sound or feel), color holds a lot of importance. Colors tell a lot of story about the mood or the emotion about the product. It is the way people create the first impression about something. For example, when the color is pink, the first impression that many people create is that the product is a female product.
Importance of Color
At the same time, color can signify about passion, enthusiasm, or vibe as well. We all know red has been the symbol of aggression, white the symbol of peace, black the symbol of negativity, etc. No doubt there is no hypothesis or rule as of such; but, it’s the perception that strikes immediately in the minds of people upon taking a look at something.
There are various ways people get introduced to something; as explained above, either they get attracted by its look, its sound, by the feel they get upon touching it, etc. However, it’s true that in 90% of the cases people get the attention through its look only. Take the case of a video itself; it’s the look that attracts the viewers first than the sound. In fact, the speed of light is faster than that of the sound. And, when it comes about the visual attention, there is indeed no more effective way to catch it than the color.
Hence, one needs to be very careful while selecting the color of the product/brand. No need to make things extremely fluorescent or too vivid that would ultimately be found disturbing by the viewers. Rather, choose the right combination of light and bold color to ensure the contrast is portrayed. After all, it’s the contrast effect of colors that make the real information gets portrayed among the audience.
Understand the Nature of Audience Base
One has to be smart as well while selecting the product. It means one needs to understand the nature or characteristic of the targeted audience base. For example, if the product is something like a teddy, which is indeed a female-oriented product, a pink background or something like that would be a nice way to brand the same.
Similarly, green is always a good option for branding something organic product. However, irrespective of the color someone chooses, as explained above, the most important thing that has to be kept in mind is about the combination or contrast effect. Once this particular thing is taken care of thoroughly, one can certainly expect a good result.
Introduce a character to make it intuitive
Choosing a character is very important. It’s boring simply to put a lot of information on the website about the product/service. In a competitive world where there are hundreds of thousands dealing with similar business as of you, it is extremely important to portray things well to be distinguished among those. And, while promoting the brand over the web, these things indeed matter a lot.
The point is, when a visitor visits your website, he/she should not feel like he is going through the details all by his/her effort. Rather, the audience should feel like someone is explaining things one after the other. This makes the site feel intuitive. People love to spend some more time with your site due to such appealing nature of your site or the intuitiveness.
And, more the time they spend, greater becomes the chance of your business. How to make this happen? The first thing that appears in mind is about a video. Yes, indeed through a video, an audience listens or watches someone; rather than putting his/her own effort to find something. But, it is important to understand that video sticks to one point only; it doesn’t make the visitor go through a different section of the site.
What is the need of the Audience?
In fact, there is no point in designing a site itself, if all that you wish is to add a video. Yes, videos can be useful while demonstrating the technicality, usage, or something like that. But, to create the impression about something through a website, it is important that the audience visits various sections of the site.
It’s just like visiting a store; more the number of time people spend within the store, greater becomes the chances for them to buy something. On the other hand, adding simply videos is like presenting them a menu chart or checklist; it’s very confined. The audience here doesn’t get the scope to visit and check things by his/her own.
This is the reason that one should prioritize about making people visit a site from one section to the other. So, the next question is how to make the site feel intuitive? And the simple answer is through the introduction of a suitable character. For example, rather than simply putting information, portray those through certain character; something like a picture of a good looking person appearing with different quotes, which in turn talks about various aspects or features of a product or service.
For example, if the product is something mechanical, you may make someone stand with a helmet or with a typical look of an engineer. While making points, you can use finger pointers instead of simple bullets. All these things are important regarding making people attracted about your site or its look. More they get attracted, more they read or go through things over there. And, more they go through, greater becomes chances of them doing businesses.
Create the emotion
As explained above, the whole concept of branding through the website (or through any other way) is to create the positive impression about your product/service, which would turn them, a customer for it. And, the impression is created through emotion only.
No matter how intellectual or brainy people pretend to be, but ultimately, it’s the emotion that drives people. Yes, people may select such emotion with growing age, time, or circumstance, but they have to choose one. Anyway, being a product owner, one should aim to create the right emotion that would sell things. For example, while selling a cute thing like a teddy, one has to create that cute emotion while portraying the product. In this regard, as explained above, color and characters are important.
At the same time, the quotes by the side of the product play a huge role. People read those and make immediate decisions. Hence, it should be your duty to find some catchy quotes for your products, and present those in an enchanting way.
There is no chance of turning a visitor into a lasting customer, unless and until you appear trustworthy for them. It is important to remember is that branding is not just about getting the initial attractions or sales. You become a brand only when you last on a longer run. In this regard, one has to show consistency.
For example, you earned a few groups of the customer for your product. They keep checking your site for the same product, and a time comes, when they feel the need of change. And, if you failed to bring something new for them through your site, there remains every possibility of you losing some valuable customers.
It’s not that they found your product bad or something like that; rather, it’s the human nature that needs changes at regular intervals. Everyone loves freshness after all. This is the reason companies change at least the packaging of the products to keep the interest intact of the customers.
Similar is the case here as well. You should keep upgrading your site’s look in regular interval, introduce different stories regarding the love towards your product/services in different catchy ways, or bring every update about your product on the site, etc. Moreover, the presentation should be unique each time while bringing an update.
Taking care of visuals, CSS
Visuals are very important in modern day website designing. There are so many variations of themes one can find in modern times. Similarly, one can find a range of options with fonts as well. It is recommended to keep the site most updated with such latest integrations. It would make the site look catchy. In this context, it is important to have a CSS expert on board to maintain the magical effect intact with the site.
Perfectly fitting the logo
It won’t be wrong to claim that the ultimate aim of all those efforts for branding is to ensure that people remember your logo. More household the logo of a product is, greater is the brand value of the product. It is an obvious thing though; people go with the product that comes into their mind first. Hence, flaunting your logo has to be done smartly through a website. In this context, starting from the size of the logo to its position, everything matters a lot.
First of all, it should not oversized creating an impression that you are simply imposing the product on people. Technology giant Apple can be a fine example in this regard. Be it about the TV ads or the posters, the subtleness it maintains while integrating the logo with the advertisement is something worth watching. It’s not exaggerated or too large so that people find the key features ignorable, and put all their attention on the logo itself. Rather, you should maintain it of the appropriate size, making it perfectly mated with the mentions over the site.
The right words
After setting the right color option, visual effect, flow, quotes, images, etc., and making the site catchy enough to make the visitor stay and read about the product, it’s the content over it that matters. You should uniquely explain the product. Specifically, you need to explain how it is distinguishing in comparison, how it can make the life better upon being purchased. There is no restriction about length, but no unwanted things should be there.
Ultimately, if all these things are taken care of properly, one can certainly expect some return. Next, if the product is really good, one can surely expect a lasting relationship.
July 27, 2021
April 8, 2021