Have great SEO? Be prepared.
Our company’s Google rating recently shot down by a few stars due to a single 2-star rating. This wasn’t because our work was low-quality, but because someone faked the review in order, potentially to boost their own company’s SEO.
It’s in every businessperson’s nature to be competitive. This is not the first time that such a case has happened between companies that relied on SEO to attract clients, and it sure won’t be the last.
Luckily, many SEO platforms such as Google are aware of these scammers and have safety measures in line for such situations. We can only hope that Google sees the fake reviewer for who s/he really is and that this does not happen to another company again.
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