Common Web Design Mistakes that Harm SEO
Suppose you’ve created the most ideal and affordable web design. You chose elegant and appealing graphics, created a great theme, and structured them to meet the demands of your customers, believing they would like them. But what if there are blunders in your web design?
One of the most vital tools for any company is the website design you produce and sell. It is essential in focusing on every minor aspect and USP (unique selling point) of your company and its products or services.
However, neglecting SEO while designing your website is equivalent to operating a company without a marketing strategy. That is why, while developing a website, a competent website design business constantly considers SEO.
Importance of SEO
For advertising and expanding your brand, SEO is necessary. This is because only the websites with the highest search engine rankings receive the most visitors. SEO allows you to improve and maintain your website’s rating in Google’s Search Engine Results Pages (SERPs).
SEO is no easy task, and even professional web designers may make blunders. You should be aware of the most frequent mistakes that might occur while creating your website, how they can influence your SEO, as well as how to avoid them.
5 Most Common Web Design Mistakes:
To assist you to prevent such costly errors, we’ll go through the most prominent web design errors that might harm your SEO:
1. Navigation Difficulties
One of the most important yet often ignored parts of web design is navigation. Because many visitors are still getting used to moving around a responsive website on a mobile phone, it’s essential to plan your website’s navigation for all devices: smartphones, tablets, and computers.
Complex navigation not only makes your website design inaccessible but also makes analyzing your pages challenging for search engines. If a search engine is unable to access your web pages, it means your website is not user-friendly. The easier your website navigation, the more likely you are to rank at top on a search engine result page.
2. A Slow Website
In the modern era, people demand a quick and simple online browsing experience. They are frequently checking social media updates, double-checking emails, and switching between many websites.
This indicates that the 3-second rule should be applied as frequently as possible to avoid people from exiting your website. It means that if the page takes longer than 3 seconds to open, visitors may quit the website. This is of course bad and undesired for your brand or business.
3. Using Copied Metadata
Using the same metadata information on various pages is a typical website design error that might harm your website’s SEO score. You can’t expect all of your website’s pages to have the same title and meta-description because they may have multiple objectives.
The pages on your website are designed with a distinct or special purpose to promote your company. Each page on your website is optimized for a certain keyword, which is reflected in the page title and description.
The title you give your web pages is one of the most important ranking signals. It allows both the user and the search engine bot to figure out what the page is about.
4. Poor Call to Action (CTA)
Your CTA must clearly state what visitors should do next. There should also be enough information about what will happen if they choose one of the options. Make your CTA simple and straightforward to use.
Users may find it irritating if they become confused when browsing the website. You should limit the form-filling portion of the page and allow some time before the CTA.
Your call to action (CTA) is the face of your company. It assists in issuing orders to visitors for the completion of a task. Conversions are lost when there isn’t a clear call to action.
5. Unresponsive Website Design
A 404 page is largely neglected and undervalued. This may be your website’s most popular page. However, it goes unnoticed. Nowadays, more than half of all websites fail to rank at the top of search engine result pages simply because they are non-responsive.
You are directly harming the user experience by constructing a non-responsive website design, and Google will never provide results that are lacking in user experience.
We have highlighted some of the most typical errors made by most website designers. Now you should have a firm grasp of why your website requires an efficient SEO strategy as well as the many website design blunders to avoid to improve your website’s SEO.
November 24, 2021
November 21, 2021
November 17, 2021