A Step-by-Step On-Page SEO Guide for Your Book Writing Website
There isn’t any doubt that no business can achieve its desired goals unless it establishes a strong online presence in today’s digital world. The world has got much advanced and people now rely more on online activities for all kind of works. From clothing to jewelry, furniture to home appliances, they are buying everything from their favorite online stores, giving a perfect sense of business entities to have their full concentration and focus on their online presence.
A survey by Statista states that more than 40 percent of people living in the United States perform online shopping several times in a single month. Moreover, 20% American buy at least one item online every week. Considering this, it is expected that the trend of online shopping and other digital marketing trends will surely get more value and importance in the upcoming years.
This situation has made organizations and marketers take some potential steps to promote their businesses. They make use of two different types of digital marketing techniques: search engine marketing and social media. Search engine marketing can be divided into two categories including PPC and SEO. Though PPC provides instant results, it happens to be quite expensive for most of the online businesses and especially for small businesses and startups.
Why SEO is the Right Choice for You
Which one is better, SEM or SEO? This is the question that remains the talk of the town in the field of digital marketing. However, the majority believes that Search Engine Optimization (SEO) is the need for all. It is because that having good ranks on Google can effectively provide you valuable organic traffic that will transform into your potential and genuine customers.
Do you remember Yellow Pages? In past, every business would strive to have its information in Yellow Pages so that more and more people can reach it. In this modern world, search engines are actually digital yellow pages where your business should be shown to maximum people. Google, Yahoo, AOL, Bing, and there are different other search engines where people come with their queries. However, Google leads all of them from the front and it is Google that every SEO marketer worships.
SEO is the right choice for you because it costs low but provides larger and permanent revenue generating options. In fact, it is not a cost rather an investment that you make in order to gain potential benefits in the future. It is certainly an investment with a high return and once you have got enough keywords on the first page of Google, it’s high time for you to enjoy the perks by all means.
The Process of SEO
Well, if you are a startup, you must know that when we say SEO, there are two things that are attached to it; On-Page SEO, and Off-Page SEO. On-Page SEO deals with all the practices an techniques that we apply on the site including Site’s speed, unique content with keywords, Meta Tags, H Tags, Images, and so one. On the other hand, Off-Page SEO deals with all the activities that are performed outside the site that may include content marketing, articles, guest posts, forum posting, directory listing, bookmarks, etc.
Both On-Page and Off-Page happen to have the same goal that is to get a site rank on its targeted keywords.
Step-by-Steps Guide to Make Your Site Perfect in terms of On-Page SEO
SEO- Friendly Site:
SEO starts from the first stage of an online business that happens to be the process of making user engaging and SEO friendly site. It’s important to understand this thing from this early stage that SEO is an on-going process that you will be performing on the site from start to end.
It’s important to create an SEO-friendly website because it’s an important part of On-Page SEO on which, most of the future practices will depend. There are many things that you need to pay attention to while getting an SEO-friendly and the most important ones include:
- Short and SEO-friendly URL structure
- Enough space for content
- XML Sitemap
- Mobile friendly
- Responsive to all screen sizes
If you hire a professional website designer, he’ll surely follow all these above tips to make your site perfectly user and search engine friendly. Here at Reach Above Media, we have designed hundreds of websites keeping the best SEO practices in front of us. Our professional web designers are dedicated to delivering only the best to all our clients.
For example, http://www.cherylmatias.com is one of the many books writing websites that we have designed. We have got a number of book writer web designers from the US who contain years of experience in design and development of special websites for book writers and other people related to the field of writing.
If you visit this site, you’ll realize that the load time of the site is quite fast and it takes only 2 seconds to load its complete templates in front of you. Along with the speed, there is also enough space for the content that you can see here:
The website is also mobile friendly and 100% responsive to all the screen sizes used across the world. Along with professional book writer website designers, we have also got specialized designers and developers for all the areas of work including accounting, e-commerce, healthcare, and others.
Do you know why it is important to have a fast website? Because it’s a fast world and users don’t feel bothered to abandon a site that is not opening in maximum 3 seconds. According to the standard and White-Hat On-Page SEO practices, it is important for you to provide a perfect user-experience to your online customers. However, you can’t succeed in doing so unless you work on the speed of your site.
The thing is that today’s buyers are impatient and they prefer those sites that run fast on their devices. In fact, it irritates them when they see a site not loading fast. Moreover, there is also a direct effect of load time on the SEO process of your site. The faster your website loads the better image it will create in front of both search engines and users.
Here are some quick tips that can help you make your site load fast:
- Minimum HTTP Requests
- Minified files
- Minimum time to first byte
- Reduced service response time
- Reliable Hosting Provider
- Enabled browser caching
- Optimized images and videos
- A CDN
Keyword research is indeed one of the important parts of On-Page SEO because all these SEO efforts are only to bring good ranking of keywords on Google and other search engines. Along with On-Page, all the practices of Off-Page also are associated with keywords.
What is a keyword? It’s one of the most asked questions in SEO that especially beginners ask when they use Google’s Keyword Planner and other keyword research tool for the first time. A keyword or query happens to be the words that people write in the search bar of search engines in order to get their desired results.
For examples, if someone is looking for some book writers, he may write “book writers in the USA” or “online book writers in the USA”. In short, whatever a user writes in the search bar of search engines will be considered as a keyword.
Some quick tips for better keyword research:
- Know the audience
- Trending topics
- Analysis of the competitors’ keywords
- Searches of a keyword
- PPC performance of a keyword
- Short-tail keywords
- Long-tail keywords
- Branding keywords
You must know that content is king and you can’t ignore its importance when doing On-Page SEO of your site. Content plays a great role in defining what you offer and who you offer to. The content on your website should be 100% unique so that Google may not penalize you for having some duplicate content. Moreover, the content should also be engaging in such a way that it can provoke a user to get your products or services.
There is also a direct relation of content with both On-Page and Off-Page SEO practices because it contains your keywords and tells Google and other search engines what’s important on your site. You can’t get search engine ranking unless you add your SEO keywords in the content of your site.
Some quick tips for better content writing:
- Important information should be first
- Concise and to the point
- Fewer jargons
- Short paragraphs
- Short sentences
- No repetition
- Perfect Keywords’ Density
Headings are always important in any context and when it comes to On-Page SEO, the importance of H1, H2, and H3 is significant. These hierarchy-based heading options actually tell both search engines and users that what’s more important on the site.
If there is something with H1, it means that it is the most important topic and on the site, and search engines should give it more importance than any other stuff on the site. This thing is not just related to websites or On-Page, it’s a general phenomenon that is applied to all the areas of life and work.
For example, if you are a book writer and runs your own website, you may have H tags on your site like “best book writer in the USA“, “book writing service“, “Professional Academic Coach“, and so on.
Some quick tips for putting the right H-tags:
- H1, H2, H3, and so on for the main heading, sub-headings, and other important stuff.
- SEO keywords in H tags
- H tags in the latest Html 5
- Made for both search engines and users
A picture is worth a thousand words. Just like content, an image also happens to an important part of a website. Images play a great role in getting the attention of users and describing your products or services. In case you have a book writer website, it can’t be considered as complete unless there are images of the book.
In On-Page SEO, image optimization deals with the process of using high-quality images keeping their size as small as possible. Why image optimization is so important? It is so important because if the images of your site are heavy in size, they can increase the load time of your site badly.
However, when you are resizing images in order to make them SEO-friendly, you are not supposed to compromise with the quality of the images. Moreover, you are supposed to use the right images for your site that are royalty-free, high in quality, and thin in size.
Here are some quick tips for image optimization process for your site:
- Reduced file size
- Optimized thumbnails
- Optimized attributes
- Images’ sitemaps
- SEO-friendly file names
- No Copyrighted images
If you ask about one of the most important parts of On-Page SEO, Meta tags will be there in front of you. The Meta title and meta description of each page of your site is important and essential for SEO. They happen to be snippets that effectively describe the content of a page to both search engines.
Though Meta tags don’t appear on a page, the role has always been important in the coding of a website page. Here are some important tips for writing Meta tags for you each page of your site:
- Meta title should be of maximum 60 characters with space.
- The meta description should be of maximum 150 characters with space.
- There should be a focused keyword for every page.
- The focused keyword should be present in both the Meta title and description.
Along with these above 7 steps for On-Page SEO, you also need to perform other practices including internal linking, URL structures, Google Webmaster, Google Analytics, 404 errors, and robot.txt. All these steps are important for the process of search engine optimization of your site!
ReachAboveMedia is a one-stop digital platform that provides premium web design, development, and marketing services. Focusing on high quality and speed, we have come up with plenty of new opportunities for business to end old certainties and enter into the advanced digital world. Our valued services include web design, development, Social Media Marketing, Search Engine Optimization/Marketing, and everything related to a website. Contact us now with your dream; we’ll make it come true!